Spreading the word: media, journalism and public relations
Learn to communicate effectively and ethically in a fast-changing, global environment.
Why study Media Studies?
The media industries are undergoing change at an unprecedented rate. The ways in which stories are produced and delivered are changing. The ways that audiences consume and interact with stories are changing. Business models are changing. For many it’s a time of great concern. For others it’s a time of great opportunity.
Media Studies combines journalism, sports journalism, media industries and public relations to create a major that offers a formidable skill-set.
You'll work with practising media and communication professionals, learn how the role of the media is changing, and understand the practical aspects of developing content that meets your audience's expectations.
You'll gain experience in pitching ideas, researching for interviews, writing and producing compelling stories for different audiences across formats like video, audio and online platforms including blogs and mobile applications.
You'll also develop skills in using social media, and learn how audiences are both challenging and changing today's media landscape.
To view the core subjects available in this discipline see the Handbook.
Where can Media Studies take me?
Media students today are preparing for jobs that might not exist yet, and we’re wholeheartedly embracing this reality at La Trobe. Our practice-based approach delivers one of the most innovative degree programs in media and communication in Australia.
Our academic staff are passionate media practitioners whose expertise is sought after nationally and internationally, and who are working on a number of collaborative projects with our students as part of the coursework. The media studies major will allow you to put theory into practice, and develop and deliver engaging stories across multiple platforms.
Media Studies prepares you for a career in a range of fields including film, television, radio, media, journalism, marketing and public relations.
Our graduates work as journalists, writers, correspondents, bloggers, TV producers, sports reporters, PR consultants, digital content makers, media and content strategists, social media managers and filmmakers.
Why La Trobe?
- La Trobe's media and communication subjects are ranked in the Top 200 in the world (QS World University Rankings by subject 2016).
- La Trobe boasts several communication initiatives to showcase the skills of our students, including Upstart Hub (the digital media network run by students), upstart magazine, Melbourne Web Fest and documentary web series Magnify Melbourne. Build your portfolio while you study.
- In 2014 we established the Strategic Communication Agency. With dozens of clients within the public and private sectors, our students gain work experience and build career contacts while working on a variety of projects including promoting new apps, arranging ministerial conferences, organising PR events and initiating fundraising campaigns.
- Students have the opportunity to participate in practical placement (WIL) as part of their studies.
- We have an on-campus TV studio offering students hands-on production skills. You will have access to the latest AV production equipment, a three-camera TV studio, 24-hour digital editing suites and a full audio recording studio.
- Our staff are all industry professionals so our students benefit from a learning environment where industry meets practice.
Further study options
If you're an undergraduate with a strong academic record, your Honours year awaits. Combine coursework and research in a specialised area of study.
Complete the Honours program with high grades to qualify for entry into the Masters by Research program or direct entry into the PhD program.
Get to know our staff
You can view the profiles of all the staff in the Department of Communication and Media.
You can study this as part of a Bachelor of Arts. View all majors
Direct applications normally close in February for entry in Semester 1, and July for entry in Semester 2. For more details visit our apply direct page.
Apply through VTAC or UAC if you're currently in Year 12 or you're applying for more than one course or institution. If you're only applying for one La Trobe course and not considering study at another institution, you can apply direct until applications close in December.