The Department of Management, Sport and Tourism provides high quality teaching at undergraduate and postgraduate levels, as well as executive education underpinned by cutting edge research and community engagement across important facets of management including human resource management, strategic and international management, critical management, ethics and governance and entrepreneurship and innovation.
Our educational programs and research activities focus on the role of people, systems and processes to enhance the sustainable and socially responsible operation of both Australian and international organisations to positively impact stakeholders including shareholders, managers, workers and their communities.
Our teaching is underpinned by a strong emphasis on combining the latest management research and theory and best management practice from around the world with the innovative use of teaching technologies and management educational approaches. Our teaching is also underpinned by authentic learning which integrates theory with real world business issues providing students with industry experiences and assessment.
Management and Human Resource Management
Management is a critical activity in organisations across all sectors of the economy, including the private, public and not for profit sectors. As such, there are significant employment opportunities in management and human resource management (HRM), both in Australia and internationally. Management and HRM at La Trobe are focused on providing students with an academically rigorous and practical grounding in core management competencies, while also recognising that managers in contemporary organisations need to be both entrepreneurial and innovative.
Our management and HRM programs at both the undergraduate and postgraduate levels have a strong focus on responsible management and leadership. This is highlighted by the fact that La Trobe Business School was one of the first 100 business schools and universities around the world to actively endorse the Principles for Responsible Management Education (PRME), a UN-backed initiative to promote corporate responsibility and sustainability in business education. Related to this, our programs provide significant opportunities for personal and professional skills development. We also have an important group of subjects that focus on the international dimensions of management and business.
Graduates from the Management and HRM discipline areas go on to work in leading private sector organisations, including large multi-national enterprises, government, not-for-profit and community-based organisations as human resource managers, recruitment managers, management consultants, retail managers, sales executives and business owners, among other areas.
Management Information Systems (MIS)
Management Information Systems (MIS) is an evolving field which drives business innovation at the strategic, tactical and operational levels of contemporary organisations. MIS professionals are highly sought after in industry to drive business-IT strategy alignment, customer relationship management underpinned by business intelligence and business process reengineering driven by enterprise resource planning tools. MIS is essential for all business professionals including CEOs who determine an organisation's strategic direction, and CIOs and ICT managers who are responsible for aligning an organisation's IT strategy with business strategy. MIS is also essential for business analysts and managers who use and employ business intelligence and enterprise resource planning tools for reporting, business process improvement and re-engineering of business processes, predicting customer buying behaviour, and improving organisational efficiency and effectiveness in general.
MIS at La Trobe is an industry focused discipline which skills students in business and technology issues underpinning business-IT alignment, design of information systems and their ethical use as well as design of business intelligence and enterprise resource planning solutions to improve business and customer value. The postgraduate programs taught in the discipline have a multi-faceted industry orientated approach. They train students using industry based business intelligence and enterprise resource planning tools like SAS and SAP respectively, facilitate industry internships for students, run industry certified programs and provide industry sponsored real world BI projects for students to work on in teams. The training and skills imparted provide a foundation for careers in a variety of business information roles including, but not limited to, business analyst and ICT manager.
The Marketing Discipline is an agile group of early career and senior scholars with specializations in branding, green/sustainable marketing, international marketing and the marketing/entrepreneurship interface. Our interests in research, teaching and learning are strongly related to innovative practice. Our courses are accredited by the Australian Marketing Institute (AMI).
At the undergraduate level in our flagship Bachelor of Business (Marketing) it is recommended that, in addition to the Marketing major, students undertake a second major in either Public Relations or Media or Asian Studies. Students can also complete their final third year studies with highly industry relevant subjects in Social Media, Relationship Marketing or International Marketing - China Study Tour. The China Study Tour was integral to the award of a National Teaching Citation from the Office of Learning and Teaching.
A Marketing Major can also be undertaken as part of a Bachelor of Commerce, a Bachelor of Business and a Bachelor of Business (Event Management/Marketing).
Further studies in Marketing are offered at a number of levels, including Honours, while the two year Masters of Marketing Management provides professional level studies in Marketing. Concentrations in PR and Data Analytics are offered.
The PhD in Marketing is highly sought after by local and international students with students studying primarily in sustainable marketing, branding, entrepreneurship/marketing and international marketing.
Marketing graduates have skills in areas including, but not limited to, advertising and brand management, international marketing, strategic data analysis, along with practical knowledge of pricing, promotion and distribution. Our graduates have worked as marketing and research coordinators, marketing analysts and sponsorship managers in companies as diverse as Goodyear Tyres, Telstra and the Northern Bullants Football Club.
Sport is not only a form of entertainment to be played or watched throughout the world, but is increasingly a vehicle for driving economic development, stimulating trade, tourism and investment, promoting cities and nations, creating and maintaining national pride and helping to improve our health and wellbeing.
The growth and professionalism of sport has resulted in it becoming an established and much sought after field of employment. Managing contemporary sport organisations involves applying core business principles, such as strategic planning, marketing, leadership, governance and performance management, to opportunities and challenges unique to sport – managing sport is not like managing any other business and requires specialised skills and knowledge.
The global sport industry is diverse and as a result graduates of sport management courses are employed in a wide range of roles depending on their interests, such as managing the welfare of elite athletes, developing sport programs that encourage children to be more active, managing the media, marketing sporting equipment, merchandise and apparel, managing sport venues and facilities or working with paid staff and volunteers to deliver major events.
Tourism, Hospitality and Events
The tourism, hospitality and events industries are the world's largest employers. There is a growing demand for tourism, hospitality and event graduates with business management skills and training.
To prepare you for essential negotiation and interaction skills, we place a strong emphasis on critical thinking, communication and human interaction. Whether your sights are set on profit making or community building, working at an international or a local level, you will be ready to meet high standards of professional excellence as soon as you enter the workforce.
We have established partnerships with some of the major players in the tourism, hospitality and event industries. This gives you exposure to potential areas of employment. Our courses are backed by internationally respected researchers and experts in the field of this major Australian and global industry. Our programs offer you specialised tourism, hospitality and events subjects alongside core business subjects such as accounting, marketing and economics.
Tourism and Hospitality students study food and beverage services, tourism computer reservations systems, gastronomy, destination marketing and management, and simulating hotel operations. Event management students study hallmark events, event planning and event operations.
Graduates will be prepared to work in business, government and non-profit sectors. Tourism and hospitality graduates may find work in a range of human service industries. These include tourism, event and conference management, sporting events and festivals, hotels and resorts, restaurants, clubs and bars, logistics, catering and banquet management, convention centres, event and conference management, and wholesale and retail management. Event management graduates may work with event's organisers, festivals, venue operators and events service providers, destination marketing, and venue operators on sports, arts and community events.