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Marketing is at the forefront of what a business can achieve to become the leader of the pack. As businesses strive to gain a competitive edge in a face-paced consumer environment, innovative marketers are becoming increasingly in demand.
Develop a solid foundation in business while gaining a specialised set of marketing skills. You’ll gain the skills to define and communication effective marketing strategies, while working on team projects that solve social, environmental and business problems.
Our curriculum covers marketing fundamentals, sustainable and international marketing, research and strategic data analysis. We focus on developing strategies that address the customers’ needs and wants, the decision-making process, advertising, and brand management.
You’ll learn from academics and Professors of Practice who are continually introducing new themes around technology and innovation, entrepreneurship and how to run your own successful business.
Learn the practical skills. You’ll have the opportunity to create a strong network of industry professionals through our placement subject. Take your classroom knowledge and put it into action in real life. Many of our marketing students have found employment at the top organisations where they completed their placement.
A qualification in marketing is your key to working in any industry or sector. You could consider working in positions and areas such as:
We also offer single subject study. Visit our short courses page to find out more.
ATAR and location:Melbourne: 51.35Albury-Wodonga: 50.7Bendigo: 52.35Mildura: 50.45Shepparton: 57.6Sydney: 51.4
Start dates: March, July, NovemberMultiple start dates at various locations
Duration: 3 years (all campuses) or 2 years fast-track (Sydney Campus only)3 years full-time or part-time equivalent (all campuses), 2 years fast-track full-time (Sydney Campus only)
ATAR and location:Melbourne: 50.9
Start dates: March, July, NovemberSemester 1 (March), Semester 2 (July), Summer 1 (November)
Duration: 3 years3 years full-time or part-time equivalent
ATAR and location:Melbourne: 52.55
Start dates: Semester 1 and 2 (March and July)Semester 1 (March), Semester 2 (July)
Duration: 3 years3 years full-time or part-time equivalent.
ATAR and location:Melbourne: 77.15
Start dates: Semester 1 (March), Semester 2 (July), Summer 1 (November)March, July, November
Duration: 3 years full-time or part-time equivalent3 years
ATAR and location:Bendigo: N/P
Start dates: Semester 1 (March), Semester 2 (July)
Duration: 5 years full-time or part-time equivalent
ATAR and location:Melbourne: 60.5
Start dates: Semester 1 and 2 (March and July)Semester 1 (March), Semester 2 (July)
Duration: 3 years3 years full-time or part-time equivalent
Location: Melbourne Albury-Wodonga Bendigo
Start dates: AnytimeAnytime
Duration: 4 years3 years full-time or 6 years part-time
Location: City
Start dates: Semester 1 (March)
Duration: 1 year part-time
Location: City
Start dates: Semester 1 and 2 (March and July)Semester 1 (March)
Duration: 1 year1 year full-time
Location: Melbourne Albury-Wodonga Bendigo Mildura Shepparton
Start dates: AnytimeAnytime
Duration: 2 yearsTwo years full-time or part-time equivalent
Location: City
Start dates: March, July, NovemberSemester 1 (March), Semester 2 (July), Summer 1 (November)
Duration: 2 years.2 years full-time. Applicants with relevant experience and/or a cognate degree may be granted advanced standing, allowing them to complete the course in 1.5 years or less.
Location: City
Start dates: Semester 1 (March), Semester 2 (July), Summer 1 (November)March, July, November
Duration: 2 years full-time or part-time equivalent.2 years
Location: Melbourne City
Start dates: Semester 1 (March), Semester 2 (July), Summer 1 (November)Semester 1 (March), Semester 2 (July), Summer 1 (November)
Duration: 2 years full-time or part-time equivalent.2 years
Find out about the experiences of one of our marketing students.
Our recent graduates have started their careers within mid-tier and local firms, the public sector and not-for-profit organisations, and have risen to high-level positions as company directors in commercial organisations such as:
The wage of a marketing graduate can vary greatly based on your specialisation, position and organisation you find work in. Below is an estimation of the salary and career path of a marketing graduate.
*Average salary range for roles located in Melbourne and Sydney, as advertised on Seek, 2017
Industry links are organisations that work with us to shape our curriculum and provide partnership and placement opportunities. We look for strong links with industry, schools, community groups and other stakeholders to ensure you develop the best theoretical and practical skills required in your chosen career.
Our business industry links consider La Trobe graduates for internships, placements and employment opportunities, as they know our teaching and content standards. Our business industry links include:
Find out more about La Trobe Business School.
Going straight from school to university isn't an option for everyone. If you have not completed year 12, didn't get the score you needed or are working on ways to transition into tertiary education, we have options for you.
* Other than Bachelor of Politics, Philosophy and Economics of Bachelor of Laws.
** Minimum Weighted Average Mark (WAM) required for entry into some courses. You may also be eligible for Advanced Standing
If you'd like some more information, contact our future students team on:
Or see alternative course pathways.
Experience the business industry in the classroom. You’ll learn from academics and Professors of Practice who have expertise across a range of industries and sectors. Our staff work with industry to:
View staff in marketing or view all staff from the College of Arts, Social Sciences and Commerce.
Be career ready. Extend your learning beyond the classroom by testing your knowledge in a ’real world’ role. Create your industry network and gain practical skills through Work Integrated Learning (WIL) and placement subjects. Work with your course coordinator to find opportunities that best suit your skills and interests. Previous students have found internship opportunities within organisations such as:
Refer to course specifics above to see what placement opportunities exist for you.
Give your qualification a global edge with international study. You may be eligible to spend a semester in China as an elective through the International Marketing Study Tour. You’ll gain knowledgeable insights into one of the world’s fastest growing economies and experience international business and marketing practices from leading experts in their field. Previous International Study Programs have visited:
