Bachelor of Arts
Popular course StudyFlex course
ATAR and location:Melbourne: 60.05Online: 60.55
Duration: 3 years full-time or part-time equivalent3 years full-time
Why study marketing at La Trobe?
1st in Victoria
We’re the best in Victoria and third in Australia for employer satisfaction, with a rating of 88.1 per cent.
Quality Indicators for Learning and Teaching (QILT), 2023, 2022 Employer Satisfaction Survey [PDF, 812 KB]
Global experiences
Build your skills through overseas study you’ll never forget.
Read more about La Trobe's study tours and exchange programs
Courses
Looking to study marketing? It's available as a major or minor in our Bachelor of Business, Bachelor of Commerce and Bachelor of Business Analytics, as a second major or minor in our Bachelor of Arts or a range of courses related to this interest area is listed below.
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Bachelor of Arts (Honours)
Location: Melbourne
Duration: 1 year full-time or part-time equivalent1 year full-time
Bachelor of Arts/Bachelor of Health Sciences
Double degree ATAR and location:Melbourne: 66.2
Duration: 4 years full-time or part-time equivalent4 years full-time
Bachelor of Business
StudyFlex course Updated in 2022 ATAR and location:Melbourne: 55.55Bendigo: 56.25Online: 56.6Sydney: N/P
Duration: 3 years full-time or part-time equivalent3 years full-time
Bachelor of Business Analytics
ATAR and location:Melbourne: 69.1
Duration: 3 years full-time or part-time equivalent3 years full-time
Bachelor of Business/Bachelor of Arts
Double degree ATAR and location:Online: N/P
Duration: 4 years full-time or part-time equivalent
Bachelor of Business/Bachelor of Psychological Science
Double degree ATAR and location:Online: 66.6
Duration: 4 years full-time or part-time equivalent
Bachelor of Commerce
Popular course ATAR and location:Melbourne: 80.05
Duration: 3 years full-time or part-time equivalent3 years full-time
Bachelor of Commerce/Bachelor of Global Studies
Double degree ATAR and location:Melbourne: 82.55
Duration: 4 years full-time or part-time equivalent4 years full-time
Bachelor of Laws (Honours)/Bachelor of Arts
Double degree ATAR and location:Melbourne: 91.75Bendigo: N/P
Duration: 5 years full-time or part-time equivalent5 years full-time
Bachelor of Laws (Honours)/Bachelor of Commerce
Double degree ATAR and location:Melbourne: 90.5
Duration: 5 years full-time or part-time equivalent5 years full-time
Doctor of Philosophy
Location: Melbourne Albury-Wodonga Bendigo Mildura Shepparton
Duration: 4 years full-time or part-time equivalent4 years full-time
Graduate Certificate in Business Analytics
Location: City Online
Duration: 0.5 years full-time or part-time equivalent0.5 years full-time
Graduate Diploma in Business Administration
Location: Albury-Wodonga Bendigo City Mildura Online Shepparton
Duration: 1 year full-time or part-time equivalent1 year full-time
Graduate Diploma in Business Analytics
Location: City Online
Duration: 1 year full-time or part-time equivalent1 year full-time
Graduate Diploma in Marketing
Location: Melbourne
Duration: 1 year full-time or part-time equivalent1 year full-time
Master of Arts
Location: Melbourne Albury-Wodonga Bendigo Mildura Shepparton
Duration: 2 years full-time or part-time equivalent2 years full-time
Master of Business (Research)
Location: Melbourne Bendigo
Duration: 2 years full-time or part-time equivalent2 years full-time
Master of Business Administration
Popular course Updated in 2022 Location: Online
Duration: 1.5 years full-time or part-time equivalent1.5 years full-time
Master of Business Analytics
Popular course Location: City
Duration: 2 years full-time or part-time equivalent2 years full-time
Master of Philosophy
Location: Melbourne Albury-Wodonga Bendigo Mildura Shepparton
Duration: 2 years full-time or part-time equivalent2 years full-time
Career opportunities in marketing
Career pathways
Studying marketing builds skills in attention to detail, communication and market analysis to prepare you for a range of careers.
Possible roles include:
- Account manager
- New product planner
- Business development manager
- Social media marketer
- Market researcher
- Data visualiser and strategist
Future employers
Potential employers of marketing graduates include:
- Amazon
- State or Federal Government
- IBM
- Salesforce
- Macquarie Group
- News Corp