To ensure the new branding appropriately embodied this message, La Trobe worked with Indigenous designer Dixon Patten, a proud Yorta Yorta and Gunai man, from Bayila Creative to create the new logo.
Inspiration for the logo came from the Nangak Tamboree’s aims for creating an inviting, open, and culturally aware space that protects our biodiversity and connects our communities. Bayila Creative used Wurundjeri symbols have been combined to capture the story of the Nangak Tamboree Wildlife Sanctuary.
 | Manna Gum The Manna Gum is an enduring tree that grows on the land of the Wurundjeri people, and using it respects the traditional people of the land where the Sanctuary is located. |
 | Water For the Indigenous Nations water is essential to creation and many of Dreaming and other ancestral beings are created by and dwell within water. |
 | Meeting Circles A circle or a set of concentric circles usually signify places where people come together. They can represent a meeting place, fireplace, campsite, a waterhole or a ceremonial site. |
The Manna Gum symbol was chosen as it is an enduring tree that grows in the land of the Wurundjeri people, and using it respects the traditional people of the land. Water is essential to creation for Indigenous Nations and many of the Dreaming and ancestral beings were created within, and dwell in the water. Water is also a living being and needs to be treated accordingly. The Meeting Circles signify a place where people come together. They represent a meeting place, fireplace, campsite, a waterhole, or a ceremonial site.
Olivia Swain, Operations Manager of the Wildlife Sanctuary said, “We love the new logo that perfectly represents all that the Nangak Tamboree Wildlife Sanctuary stands for. The Sanctuary sells 150,000 indigneous plants to the public every year, and has over 12,000 visitors through educational and community events and general visitors. It was time for Nangak Tamboree Wildlife Sanctuary to have a recognisable and meaningful brand, and we are so grateful to Bayila Creative for creating this logo.”
The logo will begin to be rolled out on signage, nesting boxes, marketing collateral, and staff uniforms. In time there will be merchandise for purchase at the Sanctuary with a percentage of the profits being donated to support Indigenous students at La Trobe.
