Study Marketing
Help businesses connect to their audiences better with marketing fundamentals, research and data analysis
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La Trobe University.
Why study marketing at La Trobe?
Meet the demand of the growing digital landscape with knowledge and skills in keys areas of marketing, including marketing strategy, customer experience and service design, digital marketing, AI and data analytics.
- Learn in our multimillion-dollar business hub featuring a simulated financial trading room, specialist lab, think tank and research facilities.
- Get study that fits around you with fully online, on-campus and blended study options.
- Gain more real-world experience with diverse industry leaders and La Trobe partners.
AI-First University
We’re the first university in Victoria to partner with OpenAI, giving all students access to ChatGPT Edu in 2027.
Top 250 for business and economics
We’re ranked in the world’s top 250 for business and economics.
Times Higher Education (THE), 2026, Business and Economics University Rankings 2026
Top 6% globally
La Trobe Business School’s accreditation by the Association to Advance Collegiate Schools of Business (AACSB) puts us in the world’s top six per cent.
Start with our most popular marketing courses
We're accredited by the best
La Trobe Business School is part of only six per cent of business schools accredited by the AACSB - the world's largest business education alliance.