Communication

Why study Communication?

How do community organisations communicate to the public as well as building their profile? How do corporations develop a brand and then protect it when crises arise? How do emergency bodies warn the public when danger threatens?

How do they build public trust so their warnings will be delivered? How do health agencies shape campaign to change behaviour on smoking, eating, and exercise?  How do politicians shape or challenge public opinion? These are all roles fulfilled by communication practitioners.

Employment in the fields covered by communication and public relations is growing as government departments and agencies, charities, community groups and corporations all expand their various forms of communication. This industry-focused degree provides a thorough practical grounding in the realities and challenges of public relations.

Career opportunities

Public relations, marketing, journalism, media, advertising and sales promotion. It can lead to roles such as account executive, journalist, media broadcaster, strategic planner and communications adviser.

You can study communication through the Bachelor of Media an Communication or as a major within the Bachelor of Arts.

Courses

Local students

2017

Bachelor of Media and Communication

Duration :
3 years full-time or part-time equivalent
Semester starts :
Semester 1 and 2 (March and July)
Campus/ATAR:
Melbourne N/A
Year
2017
About this course
La Trobe University's Bachelor of Media and Communication allows you to specialise in Journalism, Media Industries, Sport Journalism or Public Relations.

You'll practice writing and producing compelling stories for different audiences across formats such as video, audio, and online platforms including blogs and mobile applications. You'll also develop skills in using social media, and learn how audiences are both challenging and changing today's media landscape. We offer a third-year internship that gives you hands-on experience relevant to your major in the media industry.

Your lecturers include industry professionals from a range of media backgrounds. Depending on your major, you'll work in our on-campus strategic communications agency, contribute to our own publication, upstart, and have access to the latest AV production equipment, a three-camera TV studio and 24-hour digital editing suites, and a full audio recording studio.

You can complement your media and communications subjects with a range of electives including politics, languages, media production, history and English, or by choosing electives from across the University in areas such as economics, commerce, science, information technology and health. You'll also develop an understanding of the media's social, political and economic roles, and the role you will play as a media and communications specialist.
Career opportunities
You'll be skilled to take up roles in TV and audio production, digital content, film making, screenwriting, social media and emerging digital content production platforms. Our media graduates have gone on to work as an Executive Producer with Channel 9 and an event consultant at International Musicians League, New York.
Professional recognition
Graduates of the Bachelor of Media and Communication -Public Relations major, may apply for membership with Public Relations Institute of Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.
Prerequisite
VCE Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Year 12 and non-year 12 extra requirements
Guaranteed Entry (Year 12 applicants only): applicants with ATARs of 85 or above receive a first-round offer. Those with lower ATARs are considered through normal selection processes.

If you didn't get the ATAR there are other ways to get into this course.


Applicants may wish to provide other documentation in support of their application. Non-Year 12 applicants must complete and submit a VTAC Personal Statement online for other information to be considered during the selection process e.g. details on work experience or reasons for applying.

Selection may also be based on ATAR, GPA, STAT Multiple Choice, and/or an essay.
Subject bonus
A study score of 25 in any Humanities, Legal Studies or Psychology equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. Overall maximum of 12 points.
Additional information
Mid-year entry may be available.

2016 clearly-in ATARs for each major
Journalism: 60.15
Media Industries: 51.45
Public Relations: 54.95
Sport Journalism: 60.55

How to apply

Apply through VTAC if you're applying to more than one institution, or if you are currently in Year 12.

If you intend to apply only to La Trobe you can apply direct to the University until applications close in December. Late direct applications may be accepted.

Please note: VTAC applications cannot be withdrawn in order to submit a direct application. The same selection criteria and entry standards are applied to VTAC and direct applications.

To find out more about this course and studying at La Trobe:
- ask us a question
- chat online
- visit our FAQ page
- connect with us on Facebook, Twitter or Instagram
- call us on 1300 135 045.

See Student Handbook for more details
NB: The Handbook contains detailed information about courses, including course structures, designed primarily for students enrolled at La Trobe University.Media and Communication Melbourne

Want to know more?

Feel free to ask us a question about any course for local students.

Fees and scholarships

Undergraduate courses are Commonwealth Supported Places (CSP) for eligible Australian and New Zealand citizens. The domestic fee calculator can be used to calculate the cost of subjects this year.

There is also a wide range of scholarships available for local students.

International students

2017

Bachelor of Media and Communication (086278C)

Duration :
3 years full-time
Semester starts :
Semester 1 and 2 (March and July)
Annual Tuition Fee (A$) :
30 000
Campus
Melbourne
Year
2017
About this course
La Trobe University's Bachelor of Media and Communication allows you to specialise in Journalism, Media Industries, Sport Journalism or Public Relations.

You'll practice writing and producing compelling stories for different audiences across formats such as video, audio, and online platforms including blogs and mobile applications. You'll also develop skills in using social media, and learn how audiences are both challenging and changing today's media landscape. We offer a third-year internship that gives you hands-on experience relevant to your major in the media industry.

Your lecturers include industry professionals from a range of media backgrounds. Depending on your major, you'll work in our on-campus strategic communications agency, contribute to our own publication, upstart, and have access to the latest AV production equipment, a three-camera TV studio and 24-hour digital editing suites, and a full audio recording studio.

You can complement your media and communications subjects with a range of electives including politics, languages, media production, history and English, or by choosing electives from across the University in areas such as economics, commerce, science, information technology and health. You'll also develop an understanding of the media's social, political and economic roles, and the role you will play as a media and communications specialist.
English Language Requirements
IELTS (Academic): minimum score of 7.0 with no individual band score less than 6.5.

TOEFL Paper-based Test: a minimum score of 600 with a score of 6 or better in the Test of Written English or

TOEFL Internet-based Test: a minimum score of 96 with a minimum score for Speaking, Listening, Reading of 20, Writing of 24 or
La Trobe Melbourne (LTM) Foundation Studies 80% final result in course.
Academic entry requirements
LTM Foundation Studies - 65
ATAR - Please refer to the additional information section.
International Baccalaureate - 25
GCE A Levels - 8
HKDSE - 2 x Level 4
Sri Lankan A Levels - BCC
STPM - 8
MICSS (UEC) - 5.5
Canada Secondary School (or CPU) - 70
Norway Upper Secondary Certificate - 4
Sweden Slutbetyg - G/VG
All Indian Sen SC (Best 5 Subjects) - 65
Vietnam (Year 12) - 8
Indonesia (SMA) - 8
WASSCE - 4
Mayatom (Thailand) - 2.7
GAC Cert. IV - GPA 2.6
GAOKAO: see the website
If you do not meet these entry requirements you might be interested in La Trobe's Foundation Studies and Diploma Programs, which provide an alternative pathway to La Trobe's undergraduate program. For more information please visit the La Trobe Melbourne website.

NB: The scores above are indicative only and may change based on the number of applications received and places available. Achieving the above listed scores does not guarantee an offer of a place.
Subject prerequisite
VCE Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.
Professional recognition
Graduates of the Bachelor of Media and Communication -Public Relations major, may apply for membership with Public Relations Institute of Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.
Career opportunities
Depending on which major you enrol in, you'll be skilled to take up roles in TV and audio production, digital content, screenwriting, reporting, social media and emerging digital content production platforms and developing public relations campaigns. Our journalism graduates have gone on to roles in print, broadcast and online journalism. Our media graduates have gone on to work as an Executive Producer with Channel 9 and an event consultant at International Musicians League, New York.
See Student Handbook for more details
NB: The Handbook contains detailed information about courses, including course structures, designed primarily for students enrolled at La Trobe University.Media and Communication Melbourne

How to apply?

Enquire now about any course for international students or find out how to apply.

Fees and scholarships

Estimated fees for international students are indicated for each course above. Fees are indicative only and set at 120 credit points per course, unless otherwise stated, and may vary depending on the number of credit points in which students enrol. Some courses may vary in credit point load and fees will be adjusted accordingly.

There is also a range of scholarships available for international students to assist students.

Your study experience

Other ways into undergraduate study

Learn how you can plan a pathway into your preferred degree, including single subject entry. See also La Trobe University Access and Equity programs which support a variety of ways into undergraduate study for applicants who have experienced educational disadvantage.

Communication placement opportunities

A media internship (MST3INT) is available to students enrolled in the Bachelor of Media Studies and the Bachelor of Journalism. In this unit, students will develop contacts with, and work in, a media organisation. Students will develop an understanding of issues internal to the organisation such as its goals, structure, management and work practices.

Overseas study opportunities

Students have the opportunity to go on exchange with our main US partner, the Missouri School of Journalism in Columbia, Missouri - the oldest journalism school in the world. Students can also take advantage of La Trobe's Journalism links with the Roy H. Park School of Communications at Ithaca College in Ithaca, New York; and Queen Margaret College in Edinburgh, Scotland. Also, our students have studied at a range of University of California campuses.  To learn more, please visit the Study Abroad program.

Student work

upstart is a project of La Trobe's Journalism, Media Studies and Cinema Studies programs. The site showcases the writing of emerging journalists.

Student and graduate profiles

Students of the College talk about their experience at La Trobe.

About the academic staff

You'll get to meet a large number of academics during your course, from tutors through to lecturers. You can view all the staff from the School of Humanities and Social Sciences or focus on staff in Communication.