Sport management

Become part of a global industry that is rapidly growing with a qualification in sport management. Gain the skills to manage professional sporting organisations and be a part of the team.

Sport management at La Trobe

Benefit from studying a degree that’s been designed and delivered in collaboration with industry professionals. You’ll be exposed to both business and sports-specific curriculum.

We’re rated world class for our research in human movement and sports science. (Excellence in Research for Australia 2015-2016).

Prepare for a career in the sport industry. Our curriculum focuses on how sport is managed, presented and promoted. You’ll graduate with the confidence and skills needed to be competitive in the field.

Develop innovative skills to solve social, environmental and business challenges that face the sport industry. You’ll study economics, accounting and finance in addition to sport management and sport marketing. Investigate social and economic policies through business law and sport media subjects while also having the choice of electives such as sport volunteer management and human resource management.

Expand your expertise. Add a second major in marketing, media, public relations, human resource management or event management to your degree.

Take the opportunity to create a strong network of industry professionals through our placement subject. Our graduates have found employment in top sporting organisations around the world based on the placements they completed.

Learn from industry heavyweights who are dedicated to imparting their expertise and experience to our students. Renowned AFL coach, Michael (Mick) Malthouse, is a key member of our team and a resource to our students, giving a practical and intimate insight into the sporting industry.

Career opportunities

A qualification in sport management is your key to graduating with transferable skills in both business and sport. You could consider working in positions such as:

  • team manager
  • sport development roles
  • health and fitness roles
  • marketing and sponsorship roles
  • local government roles
  • sporting board member
  • athlete manager.

Short courses

We also offer single subject study. Visit our short courses page to find out more.


Bachelor of Business

Popular course

ATAR and location:Melbourne: 51.35Albury-Wodonga: 50.7Bendigo: 52.35Mildura: 50.45Shepparton: 57.6Sydney: 51.4

Start dates: March, July, NovemberMultiple start dates at various locations

Duration: 3 years (all campuses) or 2 years fast-track (Sydney Campus only)3 years full-time or part-time equivalent (all campuses), 2 years fast-track full-time (Sydney Campus only)

Graduate Diploma in Sport Management

Location: City

Start dates: Semester 1 (March), Semester 2 (July), Summer 1 (November)

Duration: 1 year full-time or part-time equivalent

Student and graduate profiles

Find out about the experiences of one of our sport management students.

La Trobe graduates

Where have graduates found work opportunities?

Our recent graduates have started their careers within mid-tier and local firms, the public sector and not-for-profit organisations, and have risen to high-level positions as company directors in commercial organisations such as:

  • New York Yankees
  • Football Federation Australia
  • IMG UK
  • Cricket Australia.

How much can I earn?

The wage of a sport management graduate can vary greatly based on your specialisation, position and the organisation you find work in. Below is an estimation of the salary and career path of an entry-level sport management graduate:

  • sport management graduate assistant manager $50,000 - $55,000 per year*
  • account manager $55,000 - $100,000 per year
  • management position or higher $90,000 + per year.

*Average salary range for roles located in Melbourne and Sydney, as advertised on SEEK, 2017

Industry links

What are industry links?

Industry links are organisations that work with us to shape our curriculum and provide partnership and placement opportunities. We look for strong links with industry, schools, community groups and other stakeholders to ensure you develop the best theoretical and practical skills required in your chosen career.

How do industry links affect me?

Our business industry links consider La Trobe graduates for internships, placements and employment opportunities, as they know our teaching and content standards. Our business industry links include:

  • Carlton Football Club
  • Melbourne City FC
  • Melbourne Cricket Club
  • AFL Players’ Association
  • AFL SportsReady
  • Bendigo Spirit
  • Northern Football League (NFL)
  • IPL Kings XI Punjab
  • Vicsport
  • AFL Coaches Association
  • Melbourne Rebels.

Find out more about La Trobe Business School.

Alternative pathways

Are there alternative pathways into a sport management courses?

Going straight from school to university isn't an option for everyone. If you have not completed year 12, didn't get the score you needed or are working on ways to transition into tertiary education, we have options for you.

  • Aspire Program - Be recognised for the difference you make. Refer to dates to see if your eligible for an early offer.
  • Course transfer - Start your studies in one business course and apply for transfers into another. *
  • Tertiary Enabling Program - Successfully complete our 17-week program and improve you academic results to be eligible for a range of courses.
  • Work Recognition Program - If you are over 21 years of age, you may be eligible to gain entry into a Bachelor of Business based on your work experience.
  • Diploma in Business - Successfully complete a Diploma in Business at one of our regional campuses and transfer into second year of the Bachelor of Business.
  • La Trobe College Australia - Successfully complete a Diploma in Business with our pathway provider, and get guaranteed entry into a second year of our Bachelor of Business.
  • TAFE diplomas - Do a relevant course and get Advance Standing for your prior learning.**
  • * Other than Bachelor of Politics, Philosophy and Economics of Bachelor of Laws.
    ** Minimum Weighted Average Mark (WAM) required for entry into some courses. You may also be eligible for Advance Standing

    If you'd like some more information, contact our future students team on:

  • T: 1300 135 045
  • W: Future Students website
  • Enquire online: Ask La Trobe
  • Or see alternative course pathways.

Our sport management staff

Experience the business industry in the classroom. You’ll learn from academics who have expertise across a range of industries and sectors. Our staff work with industry to:

  • link our courses with industry
  • design industry-relevant curriculum
  • reflect best practice nationally and globally through lectures, workshops and executive programs.

View staff in sport management or view all staff from the College of Arts, Social Sciences and Commerce.

Placement opportunities

Be career ready. Extend your learning beyond the classroom by testing your knowledge in a ’real world’ role. Create your industry network and gain practical skills through Work Integrated Learning (WIL) and placement subjects. Work with your course coordinator to find opportunities that best suit your skills and interests. Previous students have found internship opportunities within organisations such as:

  • Tennis Victoria
  • Netball Australia
  • The Village Cricket Club UK
  • New York Yankees.

Refer to course specifics above to see what placement opportunities exist for you.

International study opportunities

Give your qualification an global edge with international study. As a part of La Trobe Business School, you may be eligible for a number of opportunities, including study tours and international exchange. Previous International Study Programs have visited:

  • China
  • Indonesia
  • Vietnam
  • Europe.

Contact us

International students

Local students

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