Mildura startup, Natural Approach, accepted into La Trobe Accelerator Program

21 startups from across Victoria this week began their 12 week journey in the La Trobe Accelerator Program.

Eco-friendly (biodegradable) disposable nappies, silicon breast prostheses, recycling plastic waste, software solution to monitor health of beehives, bespoke itineraries for solo female travellers, and innovative storage system for home garage are some of the business ideas that will be going through the 12-week accelerator program.

Mildura based startup, Natural Approach, has been accepted into the La Trobe Accelerator Program. Founder, Tracey Hickmott, manufactures safe, natural deodorants that effectively eliminate odour causing bacteria. She hopes the program will help her take Natural Approach to the next level.

“I was encouraged by Melanie from Mallee Naturals to apply for the La Trobe Accelerator program. She had completed it and couldn’t speak highly enough of the support and guidance she received for her business. So, I decided to throw my hat in the ring in the hope of being selected as I am keen to grow my business.

“The Primer stage was a fantastic introduction to what the program offers. I learnt a geat deal from the mentors, especially how important it is to develop and refine your value proposition. Your value proposition ensures benefits of your product or sevice are crystal clear from the start.  Following the Primer stage we all had to present a 3 minute pitch outlining why we wanted to be part of the program. I was both surprised and thrilled to be accepted!

“Over the next 12 weeks I’m keen to gain knowledge and tools in marketing, financial aspects of my business, and connect with others who are going through a similar journey. I would highly recommend other start-ups, small business and entrepneurs consider applying for the 2020 La Trobe Accelerator Program, as it’s an amazing opportunity to connect, share, learn and develop,” says Tracey.

The La Trobe Accelerator Program was awarded the prestigious 2018 Australian Financial Review Higher Education Community Engagement Award last year.

“The La Trobe Accelerator Program is all about assisting startups in their growth journey and equipping them with the right knowledge, tools and networks. And I am very proud that we have been able to deliver what we had set out achieve since Day 1,” says Dr Cerasela Tanasescu, Director, La Trobe Accelerator.

“Since 2017, we have accelerated 36 startups and awarded $253,000 equity free funding. Interestingly, of these startups over half of them were from regional Victoria. And we have been able to achieve this with the due support from our campuses in Albury-Wodonga, Bendigo, Shepparton and Mildura.”

ENDS

Media enquiries
Rebecca Crossling, Senior Engagement Coordinator  
T03 5051 4019 r.crossling@latrobe.edu.au

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