Bachelor of Business (Marketing)

100% online degree

Get the marketing qualifications and skills you need with our marketing major, equipping you with specialised knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space.

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Career outcomes include:

  • marketing manager
  • product manager
  • social media manager
  • brand manager
  • market intelligence analyst
  • digital marketing coordinator
  • market researcher
  • account manager

When you study marketing as your major, your award will be Bachelor of Business (Marketing). This means potential employers will see the specialised skills you gained at La Trobe University.

Learn more about the marketing major as part of the Bachelor of Business (Marketing)

Read more in the Handbook

Study your way with our online Bachelor of Business

With more flexibility than ever, our 100% online Bachelor of Business lets you follow your interests while gaining a solid foundation in business know-how, wherever you are. You’ll benefit from:

  • academic staff with experience and expertise in online education and online learning support
  • flexible study options that let you mix of online and on-campus learning, accommodating location, work schedule and family commitments
  • support options tailored for online regional study, including local work placement opportunities and access to all regional campuses and events
  • majors, minors and electives in your areas of interest, as well as open access majors that let you pair your study with another discipline.

How to apply

  • If you’re a non-Year 12 student and applying for one course, apply now.

  • If you're non-Year 12 student applying for more than one course or a current Year 12 student, apply via VTAC

  • Still not sure? Other ways to apply.

Need more help applying?

Book a consultation, chat with us or search our FAQs at Ask La Trobe.

Why study business at La Trobe?

Top-rated globally

La Trobe is in the top 1% of universities worldwide.*

Times Higher Education (THE), 2022, World University Rankings 2022; Consejo Superior de Investigaciones Científicas (CSIC), 2023, Ranking Web of Universities

Top 250 globally

We’re ranked in the world’s top 250 for business and economics.

Times Higher Education (THE), 2022, World University Rankings 2023 by subject: business and economics