DESTINATION MARKETING AND MANAGEMENT
THS3DMM
2021
Credit points: 15
Subject outline
In this subject you will examine the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. You will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Marketing Organisations (DMOs); and the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning. You will learn about the important link between destination marketing and strategic planning for development.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorNicola McNeil
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveYes
Learning ActivitiesWorkshop participation, final exam, destination competitiveness report, destination image report.
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing and Managing Tourism Destinations
Resource TypeBook
Resource RequirementPrescribed
AuthorAlastair M. Morrison
Year2018
Edition/Volume2
PublisherRoutledge
ISBN9781138897298
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2021, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNicola McNeil
Class requirements
LectureWeek: 31 - 43
One 2.00 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
WorkShopWeek: 32 - 43
One 1.00 hour workshop per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2-hour final examination. Equivalent to 2000 words. | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Destination Competitiveness Report (Group). The Destination Competitiveness Report is a group assessment task. Groups consist of 3-4 students with each student writing 1,400 words. | Report | Group | No | 25 | SILO1, SILO2, SILO3, SILO4 |
Destination Image Report (Individual). The Destination Image Report is an individual assessment task of 800 words. | Report | Individual | No | 15 | SILO1, SILO3 |
Completion of Workshop Activities Mark incorporates quality of participation in discussions as well as group discussion leadership (300 words equivalent). | Other | Individual | No | 10 | SILO1, SILO2, SILO3, SILO4 |
Singapore (SIM), 2021, Week 05-16, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNicola McNeil
Class requirements
LectureWeek: 5 - 16
One 2.00 hours lecture per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.
WorkShopWeek: 5 - 16
One 1.00 hour workshop per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2-hour final examination. Equivalent to 2000 words. | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Destination Competitiveness Report (Group). The Destination Competitiveness Report is a group assessment task. Groups consist of 3-4 students with each student writing 1,400 words. | Report | Group | No | 25 | SILO1, SILO2, SILO3, SILO4 |
Destination Image Report (Individual). The Destination Image Report is an individual assessment task of 800 words. | Report | Individual | No | 15 | SILO1, SILO3 |
Completion of Workshop Activities Mark incorporates quality of participation in discussions as well as group discussion leadership (300 words equivalent). | Other | Individual | No | 10 | SILO1, SILO2, SILO3, SILO4 |
Singapore (SIM), 2021, Week 28-40, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNicola McNeil
Class requirements
LectureWeek: 28 - 39
One 2.00 hours lecture per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
WorkShopWeek: 29 - 39
One 1.00 hour workshop per week on weekdays during the day from week 29 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2-hour final examination. Equivalent to 2000 words. | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Destination Competitiveness Report (Group). The Destination Competitiveness Report is a group assessment task. Groups consist of 3-4 students with each student writing 1,400 words. | Report | Group | No | 25 | SILO1, SILO2, SILO3, SILO4 |
Destination Image Report (Individual). The Destination Image Report is an individual assessment task of 800 words. | Report | Individual | No | 15 | SILO1, SILO3 |
Completion of Workshop Activities Mark incorporates quality of participation in discussions as well as group discussion leadership (300 words equivalent). | Other | Individual | No | 10 | SILO1, SILO2, SILO3, SILO4 |