INTRODUCTION TO EVENT MANAGEMENT

THS1FEM

2021

Credit points: 15

Subject outline

This subject aims to provide an introduction to the event experience. It will introduce both strategic and operational perspectives. Topics include: introduction to events; strategic management; meanings (inclusive of commemorative events); tourism and events; logistics; project management; HRM and volunteers; community events; business events, and developing sustainable events.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorWarwick Frost

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 1 - UG

Available as ElectiveYes

Learning ActivitiesIn-class activities, seminar participation, group presentations, final exam, major essay,

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Strategic Management of Festivals and Events.

Resource TypePrescribed

Resource RequirementN/A

AuthorFrost, W. and Laing, L.

Year2012

Edition/Volume2

PublisherCENGAGE

ISBN9780170222426

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Demonstrate an understanding of events, in particular mega, hallmark, commemorative, community and business events, and their role in society through in-class activities, group presentations, seminar participation, and written assessment.
02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through in-class activities, seminar participation, group presentations and written assessment.
03. Demonstrate an understanding of employing effective event strategies, particularly in terms of project management, logistics, human resources and sustainability through in-class activities, seminar participation, group presentations and written assessment.
04. Demonstrate an ability to research, critically evaluate and communicate effectively through in-class activities, seminar participation, group presentations and written assessment.

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2021, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

LectureWeek: 31 - 43
One 1.00 h lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

SeminarWeek: 31 - 43
One 2.00 h seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 1,500-word major essay.

N/AAssignmentIndividualNo35 SILO3, SILO4

One final take-home examination (equivalent to a two hour exam and approximately 2500 words). Externally marked, no direct feedback given to students unless requested.

N/AOther written examIndividualNo50 SILO1, SILO2, SILO3, SILO4

One group presentation (equivalent to 5 minutes per student) Equivalent to 250 words per student

N/AOral presentationGroupNo15 SILO1, SILO4

Melbourne (Bundoora), 2021, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

LectureWeek: 31 - 43
One 1.00 h lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

SeminarWeek: 31 - 43
One 2.00 h seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 1,500-word major essay.

N/AAssignmentIndividualNo35 SILO3, SILO4

One final take-home examination (equivalent to a two hour exam and approximately 2500 words). Externally marked, no direct feedback given to students unless requested.

N/AOther written examIndividualNo50 SILO1, SILO2, SILO3, SILO4

One group presentation (equivalent to 5 minutes per student) Equivalent to 250 words per student

N/AOral presentationGroupNo15 SILO1, SILO4

Singapore (SIM), 2021, Week 05-16, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

SeminarWeek: 5 - 16
One 3.00 h seminar per week on weekdays during the day from week 5 to week 16 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 1,500-word major essay.

N/AAssignmentIndividualNo35 SILO3, SILO4

One final take-home examination (equivalent to a two hour exam and approximately 2500 words). Externally marked, no direct feedback given to students unless requested.

N/AOther written examIndividualNo50 SILO1, SILO2, SILO3, SILO4

One group presentation (equivalent to 5 minutes per student) Equivalent to 250 words per student

N/AOral presentationGroupNo15 SILO1, SILO4

Singapore (SIM), 2021, Week 28-40, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

SeminarWeek: 28 - 40
One 3.00 h seminar per week on weekdays during the day from week 28 to week 40 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One 1,500-word major essay.

N/AAssignmentIndividualNo35 SILO3, SILO4

One final take-home examination (equivalent to a two hour exam and approximately 2500 words). Externally marked, no direct feedback given to students unless requested.

N/AOther written examIndividualNo50 SILO1, SILO2, SILO3, SILO4

One group presentation (equivalent to 5 minutes per student) Equivalent to 250 words per student

N/AOral presentationGroupNo15 SILO1, SILO4