STRATEGIC COMMUNICATION PRACTICES
Credit points: 15
Strategic Communication Practices will provide a set of skills for students building on first year units. The Introduction to Strategic Communication provides a basic understanding of the work in the area, including press releases, presentation skills and basic issues management. From this balanced platform of practical skills and theoretical knowledge, the practices unit will lay the ground work to allow students to work in the internal consultancy and then in an external work environment. It will work with Research, Evaluation and Planning to develop a full set of strategic communication knowledge and skills . Quadruple bottom line reporting is now essential part of strategic communication. This subject addresses La Trobe's Sustainability Thinking Essential looking at how the choices we make affects the natural, economic, social, political and cultural systems, both now and in the future.
SchoolHumanities and Social Sciences
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveYes
Learning ActivitiesSeminar activities
PrerequisitesSTC1ISC OR STC1WSC OR MAC1WFM
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Minimum credit point requirementN/A
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Intended Learning Outcomes
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Melbourne (Bundoora), 2021, Semester 1, Blended
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
Lecture/SeminarWeek: 10 - 22
One 3.00 h lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Client proposal (1200 words equivalent)The assessment aims to look at problem/opportunity matrix for proposals. It is assessed on creative approaches to the proposal.
Communication Plan (1600 words equivalent)The plan breaks down a communication plan into situation analysis; communication approach; goals; objective and strategies. It is assessed on the ability to provide a structured approach to communication planning.
One Essay (1200 words equivalent)The essay looks at a critical analysis of the Mahoney/Smith approach to communication planning based on a selected case study.