APPLIED MARKET RESEARCH
MKT5AMR
2021
Credit points: 15
Subject outline
In this subject you will explore the role and scope of the marketing research activity in the era of digital disruption/business in national and international settings. You will develop skills in critical thinking in the context of marketing research practice. The relationship between marketing strategy and marketing research will be explored to highlight the importance of aligning the research process with strategic marketing outcomes. Particular attention is paid to developing an understanding of commonly used research methodologies and their applications. Additionally, you will be presented with specific computer based tools for understanding and interpreting big data.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveYes
Learning ActivitiesSeminars, workshops, research report, assignment
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
A Concise Guide to Market Research
Resource TypeBook
Resource RequirementPrescribed
AuthorMarko Sarstedt and Erik Mooi
Year2018
Edition/Volume3rd
PublisherSoringer Texts
ISBN9783662567067
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Marketing Research: International Edition
Resource TypeBook
Resource RequirementPrescribed
AuthorBurns, A.C and Bush, R.F
Year2019
Edition/Volume9th
PublisherPearson
ISBN9781292318042
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
City Campus, 2021, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignment Each student has to do applied assignment using digital Asteroid database | Assignment | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignment Each student has to write a proposal | Assignment | Individual | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student 2-3 students per group. | Other | Group | No | 20 | SILO2, SILO3, SILO4 |
Melbourne (Bundoora), 2021, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 31 - 43
One 2.00 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
One 2,500-word individual applied assignment Each student has to do applied assignment using digital Asteroid database | Assignment | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4 |
One 2,500-word individual major assignment Each student has to write a proposal | Assignment | Individual | No | 40 | SILO1, SILO2, SILO3 |
One group class presentation/final report; 1000-words equivalent per student 2-3 students per group. | Other | Group | No | 20 | SILO2, SILO3, SILO4 |