MARKET, AUDIENCE AND SOCIAL RESEARCH
MKT3MRE
Not currently offered
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveYes
Learning ActivitiesOnline seminars, case studies, research proposal, questionnaires and research report
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesMKT1MDP
Co-requisitesN/A
Incompatible subjectsMKT2MRE
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Readings
Questionnaire Design and Administration
Resource TypeRecommended
Resource RequirementN/A
AuthorFrazer, L. and Lawley, M.
Year2001
Edition/VolumeN/A
PublisherJohn Wiley and Sons
ISBN9780471342922
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
SPSS Version 20.0 for Windows: Anaysis without Anguish
Resource TypeRecommended
Resource RequirementN/A
AuthorCoakes, S.J
Year2012
Edition/Volume20th
PublisherJohn Wiley and Sons
ISBN978-1-118-33776-9
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Marketing Research
Resource TypePrescribed
Resource RequirementN/A
AuthorBurns, A.C., Veeck, A. and Bush, R.F
Year2017
Edition/Volume8th
PublisherPearson Education Limited, England
ISBN9781292153261
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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