MARKET, AUDIENCE AND SOCIAL RESEARCH

MKT3MRE

Not currently offered

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveYes

Learning ActivitiesOnline seminars, case studies, research proposal, questionnaires and research report

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesMKT1MDP

Co-requisitesN/A

Incompatible subjectsMKT2MRE

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Questionnaire Design and Administration

Resource TypeRecommended

Resource RequirementN/A

AuthorFrazer, L. and Lawley, M.

Year2001

Edition/VolumeN/A

PublisherJohn Wiley and Sons

ISBN9780471342922

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

SPSS Version 20.0 for Windows: Anaysis without Anguish

Resource TypeRecommended

Resource RequirementN/A

AuthorCoakes, S.J

Year2012

Edition/Volume20th

PublisherJohn Wiley and Sons

ISBN978-1-118-33776-9

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Research

Resource TypePrescribed

Resource RequirementN/A

AuthorBurns, A.C., Veeck, A. and Bush, R.F

Year2017

Edition/Volume8th

PublisherPearson Education Limited, England

ISBN9781292153261

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business
02. Write a marketing research proposal for business organisations
03. Write a questionnaire for organisations in the context of business
04. Prepare a report presenting research findings and recommendations for business organisations
05. Apply SPSS program for marketing in the context of business

Subject options

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