INTERNATIONAL MARKETING

MKT3IMX

2020

Credit points: 15

Subject outline

In this subject you will focus on the nature of the international marketplace and the elements that enhance or restrain international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, the 4 Ps applied to international markets, analysis and research of foreign environments and the implementation of marketing programs across and within different nations.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesN/A

Incompatible subjectsMKT3IMK

Equivalent subjectsMKT3IMK

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

International Marketing

Resource TypeRecommended

Resource RequirementN/A

AuthorMasaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen

Year2013

Edition/Volume4th Asia-Pacific edition

PublisherWiley

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

International Marketing

Resource TypeRecommended

Resource RequirementN/A

AuthorCateora, P.R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J.

Year2012

Edition/Volume2nd Edition

PublisherMcGraw Hill

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

International Marketing Learner Resource

Resource TypePrescribed

Resource RequirementN/A

AuthorDidasko Digital

Year2019

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Global Marketing

Resource TypePrescribed

Resource RequirementN/A

AuthorWarren J. Keegan and Mark C. Green

YearN/A

Edition/VolumeNinth Edition

PublisherPearson

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Cultural Intelligence and Global Perspective
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Appraise the nature and imperatives of international marketing
02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing
03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts
04. Recommend appropriate strategic direction that exploits both identified international marketing opportunities and the capabilities of organisations
05. Recommend coherent international marketing programs for an Australian company to achieve its desired international strategic direction

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2020, Study block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 2 - 13
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS.

N/AN/AN/ANo50 SILO1, SILO2

Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group

N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5

Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively

N/AN/AN/ANo20 SILO1, SILO2

Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes.

N/AN/AN/ANo10 SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS.

N/AN/AN/ANo50 SILO1, SILO2

Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group

N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5

Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively

N/AN/AN/ANo20 SILO1, SILO2

Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes.

N/AN/AN/ANo10 SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 45 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS.

N/AN/AN/ANo50 SILO1, SILO2

Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group

N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5

Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively

N/AN/AN/ANo20 SILO1, SILO2

Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes.

N/AN/AN/ANo10 SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 50 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS.

N/AN/AN/ANo50 SILO1, SILO2

Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group

N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5

Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively

N/AN/AN/ANo20 SILO1, SILO2

Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes.

N/AN/AN/ANo10 SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 15 - 26
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS.

N/AN/AN/ANo50 SILO1, SILO2

Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group

N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5

Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively

N/AN/AN/ANo20 SILO1, SILO2

Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes.

N/AN/AN/ANo10 SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 23 - 24
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 23 to week 24 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Take home examination (equivalent to 2,000 words)Equivalent to a 2hr examination, to be completed within 48 hours of being made available on LMS.

N/AN/AN/ANo50 SILO1, SILO2

Group Assignment - Integrated Marking Communication Plan (equivalent to 1,000 words per student)To be submitted via Turnitin in the LMS link providedIdeally 3-4 students per group

N/AN/AN/ANo20 SILO1, SILO2, SILO3, SILO4, SILO5

Online Multiple Choice Quizzes (equivalent to 1,000 words)Three multiple choice quizzes administered via the learning portal worth 5%, 5% and 10% respectively

N/AN/AN/ANo20 SILO1, SILO2

Group case analysis and presentation (equivalent to 500 words per student)Ideally 3-4 students per group, each student to present for approximately 5 minutes.

N/AN/AN/ANo10 SILO2, SILO3, SILO4