MARKET, AUDIENCE AND SOCIAL RESEARCH

MKT2MRE

2021

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveYes

Learning Activitiesonline seminar, case studies, research proposal, questionnaires and research reports

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesMKT1MDP

Co-requisitesN/A

Incompatible subjectsMKT3MRE

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

The purpose, design and administration of a questionnaire for data collection

Resource TypeBook

Resource RequirementRecommended

AuthorMarshall, Gill

Year2005

Edition/VolumeN/A

PublisherElsevier Ltd

ISBN10788174

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Research

Resource TypeBook

Resource RequirementPrescribed

AuthorAlan Wilson

Year2018

Edition/Volume4th

PublisherPalgrave Macmillan

ISBN9781352001112, 9781352001129

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

SPSS Version 20.0 for Windows: Anaysis without Anguish

Resource TypeBook

Resource RequirementRecommended

AuthorCoakes, S.J

Year2013

Edition/VolumeN/A

PublisherJohn Wiley and Sons

ISBN978-1-118-33776-9

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Research

Resource TypeBook

Resource RequirementRecommended

AuthorAlvin C. Burns and Ann Veeck.

Year2020

Edition/Volume9th

PublisherPearson, Harlow, England

ISBN129231804X, 9781292318042

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business
02. Design a research proposal for a business organisation or a research project.
03. Design a questionnaire for a business organisation or research project.
04. Present research findings and recommendations for a business organisation in a report format.
05. Manipulate and analyse marketing data using SPSS program.

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

2-hour Final Examination (equivalent to 2000 words) 2000 words in total

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team-based, 2-3 students per team (500 words per student)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNinh Nguyen

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

2-hour Final Examination (equivalent to 2000 words) 2000 words in total

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team-based, 2-3 students per team (500 words per student)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Sydney, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

2-hour Final Examination (equivalent to 2000 words) 2000 words in total

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team-based, 2-3 students per team (500 words per student)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Vietnam (Hanoi University), 2021, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 30 - 42
One 2.00 hours computer laboratory per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.

SeminarWeek: 30 - 42
One 1.00 day seminar per week on weekdays during the day from week 30 to week 42 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

2-hour Final Examination (equivalent to 2000 words) 2000 words in total

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team-based, 2-3 students per team (500 words per student)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student)

N/AReportGroupNo20 SILO1, SILO4, SILO5

Sydney, 2021, Summer, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer LaboratoryWeek: 46 - 0
One 2.00 hours computer laboratory per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.

SeminarWeek: 46 - 0
One 1.00 hour seminar per week on weekdays during the day from week 46 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

2-hour Final Examination (equivalent to 2000 words) 2000 words in total

N/ACentral examIndividualNo50 SILO1, SILO4, SILO5

Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student)

N/AOtherIndividualNo20 SILO4, SILO5

Team Research Proposal Team-based, 2-3 students per team (500 words per student)

N/AOtherGroupNo10 SILO1, SILO2, SILO3

Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student)

N/AReportGroupNo20 SILO1, SILO4, SILO5