MARKET, AUDIENCE AND SOCIAL RESEARCH
MKT2MRE
2021
Credit points: 15
Subject outline
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMarthin Nanere
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveYes
Learning Activitiesonline seminar, case studies, research proposal, questionnaires and research reports
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesMKT1MDP
Co-requisitesN/A
Incompatible subjectsMKT3MRE
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing Research
Resource TypeBook
Resource RequirementPrescribed
AuthorAlan Wilson
Year2018
Edition/Volume4th
PublisherPalgrave Macmillan
ISBN9781352001112, 9781352001129
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Marketing Research
Resource TypeBook
Resource RequirementRecommended
AuthorAlvin C. Burns and Ann Veeck.
Year2020
Edition/Volume9th
PublisherPearson, Harlow, England
ISBN129231804X, 9781292318042
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
The purpose, design and administration of a questionnaire for data collection
Resource TypeBook
Resource RequirementRecommended
AuthorMarshall, Gill
Year2005
Edition/VolumeN/A
PublisherElsevier Ltd
ISBN10788174
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
SPSS Version 20.0 for Windows: Anaysis without Anguish
Resource TypeBook
Resource RequirementRecommended
AuthorCoakes, S.J
Year2013
Edition/VolumeN/A
PublisherJohn Wiley and Sons
ISBN978-1-118-33776-9
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Bendigo, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
2-hour Final Examination (equivalent to 2000 words) 2000 words in total | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team-based, 2-3 students per team (500 words per student) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Melbourne (Bundoora), 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorNinh Nguyen
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
2-hour Final Examination (equivalent to 2000 words) 2000 words in total | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team-based, 2-3 students per team (500 words per student) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Sydney, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 10 - 22
One 2.00 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
SeminarWeek: 10 - 22
One 1.00 hour seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
2-hour Final Examination (equivalent to 2000 words) 2000 words in total | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team-based, 2-3 students per team (500 words per student) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Vietnam (Hanoi University), 2021, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 30 - 42
One 2.00 hours computer laboratory per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
SeminarWeek: 30 - 42
One 1.00 day seminar per week on weekdays during the day from week 30 to week 42 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
2-hour Final Examination (equivalent to 2000 words) 2000 words in total | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team-based, 2-3 students per team (500 words per student) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |
Sydney, 2021, Summer, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
Computer LaboratoryWeek: 46 - 0
One 2.00 hours computer laboratory per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.
SeminarWeek: 46 - 0
One 1.00 hour seminar per week on weekdays during the day from week 46 to week 0 and delivered via online.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
2-hour Final Examination (equivalent to 2000 words) 2000 words in total | Central exam | Individual | No | 50 | SILO1, SILO4, SILO5 |
Weekly SPSS tutorial exercises and Data Analysis Each student will have to complete the exercise every week, collect and enter the data into SPSS (1000 words per student) | Other | Individual | No | 20 | SILO4, SILO5 |
Team Research Proposal Team-based, 2-3 students per team (500 words per student) | Other | Group | No | 10 | SILO1, SILO2, SILO3 |
Team Research Report with Findings and Recommendations Team-based, 2-3 students per team (1000 words per student) | Report | Group | No | 20 | SILO1, SILO4, SILO5 |