CONSUMER BEHAVIOUR

MKT2CBX

2020

Credit points: 15

Subject outline

This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorN/A

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsNo

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesN/A

Incompatible subjectsMKT2CBE

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

CB8

Resource TypeBook

Resource RequirementRecommended

AuthorBabin and Harris

YearN/A

Edition/VolumeLatest Edition

PublisherCengage Learning

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Consumer Behaviour Learner Resource

Resource TypeBook

Resource RequirementPrescribed

AuthorDidasko Digital

Year2019

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Cultural Intelligence and Global Perspective

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Demonstrate understanding of key consumer behaviour concepts, theories and models.

02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge

03. Critically analyse product and marketing appeals in terms of consumer behaviour and make logical and justifiable marketing proposals based on such analysis.

04. Examine the personal, marketing, and managerial applications of consumer behaviour.

05. Develop understanding of how businesses can use modern technology, including social media, to engage with consumers and manage successful targeted campaigns.

Subject options

Select to view your study options…

Online (Didasko), 2020, Study block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 2 - 13
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words)	N/A	N/A	N/A	No	20	SILO1, SILO4
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student)	N/A	N/A	N/A	No	20	SILO2, SILO3, SILO4
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words)	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student)	N/A	N/A	N/A	No	10	SILO1, SILO5

Online (Didasko), 2020, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student)	N/A	N/A	N/A	No	10	SILO1, SILO5
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words)	N/A	N/A	N/A	No	20	SILO1, SILO4
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student)	N/A	N/A	N/A	No	20	SILO2, SILO3, SILO4
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words)	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4

Online (Didasko), 2020, Study block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 45 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words)	N/A	N/A	N/A	No	20	SILO1, SILO4
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student)	N/A	N/A	N/A	No	20	SILO2, SILO3, SILO4
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words)	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student)	N/A	N/A	N/A	No	10	SILO1, SILO5

Online (Didasko), 2020, Study block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 50 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words)	N/A	N/A	N/A	No	20	SILO1, SILO4
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student)	N/A	N/A	N/A	No	20	SILO2, SILO3, SILO4
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words)	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student)	N/A	N/A	N/A	No	10	SILO1, SILO5

Online (Didasko), 2020, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 15 - 26
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words)	N/A	N/A	N/A	No	20	SILO1, SILO4
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student)	N/A	N/A	N/A	No	20	SILO2, SILO3, SILO4
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words)	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student)	N/A	N/A	N/A	No	10	SILO1, SILO5

Online (Didasko), 2020, Study block 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 19 - 30
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words)	N/A	N/A	N/A	No	20	SILO1, SILO4
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student)	N/A	N/A	N/A	No	20	SILO2, SILO3, SILO4
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words)	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student)	N/A	N/A	N/A	No	10	SILO1, SILO5

Online (Didasko), 2020, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment informationN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 23 - 34
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment element	Comments	Category	Contribution	Hurdle	%	ILO*
Two 30-min multiple choice quizzesTwo online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words)	N/A	N/A	N/A	No	20	SILO1, SILO4
One Group ReportIdeal team size of 4 students.(Equivalent to 750 words per student)	N/A	N/A	N/A	No	20	SILO2, SILO3, SILO4
Take home examinationEquivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS.(Equivalent to 2,000 words)	N/A	N/A	N/A	No	50	SILO1, SILO2, SILO3, SILO4
Group Twitter ContributionIdeal team size of 4 students (Equivalent to 500 words per student)	N/A	N/A	N/A	No	10	SILO1, SILO5