CONSUMER BEHAVIOUR
MKT2CBX
2021
Credit points: 15
Subject outline
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveNo
Learning ActivitiesOnline activities, forums, assessments and case studies
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB, SBAIO, SAAIO, SDAIO.
Co-requisitesN/A
Incompatible subjectsMKT2CBE
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Readings
CB8
Resource TypeRecommended
Resource RequirementN/A
AuthorBabin and Harris
Year2017
Edition/Volume8th
PublisherCengage Learning
ISBN9781305577244
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Consumer Behaviour Learner Resource
Resource TypePrescribed
Resource RequirementN/A
AuthorDidasko Digital
Year2019
Edition/VolumeN/A
PublisherDidasko Group
ISBNN/A
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Online (Didasko), 2021, Study block 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 2 - 13
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 10, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 41 - 52
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 11, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 45 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 12, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 50 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 2, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 6 - 17
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 6 to week 17 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 10 - 21
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 10 to week 21 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 4, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 15 - 26
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 19 - 30
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 6, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 24 - 35
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 24 to week 35 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 7, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 28 - 39
One 3.00 d unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 8, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 32 - 43
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |
Online (Didasko), 2021, Study block 9, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 37 - 48
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 37 to week 48 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Two 30-min multiple choice quizzes Two online quizzes (individual assessment). Each quiz worth 10% respectively and equivalent to 500 words each (totalling 20%). (Equivalent to 1,000 words) | Quizzes | Individual | No | 20 | SILO1, SILO4 |
One Group Report Ideal team size of 4 students. (Equivalent to 750 words per student) | Report | Group | No | 20 | SILO2, SILO3, SILO4 |
Take home examination Equivalent to a 2-hour exam, to be completed within 48 hours of being made available on LMS. (Equivalent to 2,000 words) This assessment will report on the Graduate Capabilities of Cultural Literacy, Critical Thinking and Discipline-specific Knowledge and Skills | Central exam | Individual | No | 50 | SILO1, SILO2, SILO3, SILO4 |
Group Social Media Contribution Ideal team size of 4 students (Equivalent to 500 words per student) | Other | Group | No | 10 | SILO1, SILO5 |