ADVERTISING AND SALES PROMOTION

MKT2ADV

Not currently offered

Credit points: 15

Subject outline

Students are exposed to the role of advertising in a free economy, and how it impacts the media of mass communications. Students learn about advertising appeals, product and market research, selection of media, testing of advertising effectiveness and the advertising profession. In this subject, students will focus on advanced concepts and practices in advertising and sales promotion consistent which will provide skills essential to graduates in their future professional career.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Jamieson

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveYes

Learning ActivitiesLectures, tutorials and sales promotion campaign group assignment.

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Advertising principles and practice

Resource TypePrescribed

Resource RequirementN/A

AuthorWells, Et al.

Year2014

Edition/Volume3rd

PublisherPearson

ISBN9781486002719

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. By the end of this unit students should understand the various forms of promotion and their advantages and disadvantages
02. By the end of the unit students should be able to select appropriate media in implementing a sales promotion campaign
03. By the end of this unit students should be able to present a sales promotion campaign in a professional manner
04. At the end of the unit students should have an understanding of the creative issues that need to be considered in an advertising campaign
05. At the end of the unit students should have developed an understanding of the process of developing an advertising campaign, and apply them in particular in a short term sales promotion action

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