ADVERTISING IN THE DIGITAL AGE
MKT1ADD
2021
Credit points: 15
Subject outline
In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR across traditional and digital channels. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers across both traditional and digital mediums.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorDaniel Rayne
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 1 - UG
Available as ElectiveYes
Learning ActivitiesSeminars, in class test, final examination, case studies, campaign group assignment, presentation of campaign.
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsMKT3ADV
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Advertising and Promotion: An Integrated Marketing Communications Perspective
Resource TypeBook
Resource RequirementRecommended
AuthorBelch & Belch
Year2018
Edition/Volume11th
PublisherMcGraw Hill
ISBN9781259548147
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Sydney, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Vietnam (Hanoi University), 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 10 - 22
One 2.00 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Albury-Wodonga, 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Bendigo, 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Melbourne (Bundoora), 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Mildura, 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Shepparton, 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Sydney, 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |
Vietnam (Hanoi University), 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorDaniel Rayne
Class requirements
WorkShopWeek: 30 - 42
One 2.00 hours workshop per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
1-hour multiple choice test (1000 word equivalent) | Other written exam | Individual | No | 20 | SILO1, SILO2 |
One, group project (1000 words per student) | Assignment | Group | No | 20 | SILO2, SILO4 |
One, 2-hour final examination (2000 word equivalent) | Central exam | Individual | No | 50 | SILO1, SILO2, SILO4 |
One, group presentation (5 min per student) (500 word equivalent) | Oral presentation | Group | No | 10 | SILO3 |