SUSTAINABLE MANAGEMENT & MARKETING

BUS5SMM

2021

Credit points: 15

Subject outline

This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytical frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesSummarising journal articles, building academic writing skills, library resources, assessments, case studies, class activities and group discussion

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsBUS5MMS

Equivalent subjectsBUS5MMS

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Learning resources

Marketing and Management: Defined, Explained and Applied

Resource TypeBook

Resource RequirementPrescribed

AuthorArmstrong, G

Year2020

Edition/Volume1st

PublisherPearson

ISBN9780655702412

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Demonstrate high level research skills, integrate ideas and apply the conventions of attribution and citation accurately.
02. Critique business strategies for innovation in real-life business situations within sustainable value creation
03. Apply marketing concepts from a value exchange perspective
04. Synthesise key management concepts and trends for use in decision making in contemporary business
05. Undertake business environmental analysis and communicate findings in writing to a variety of stakeholders

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

City Campus, 2021, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

Sydney, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

City Campus, 2021, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

Sydney, 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

Melbourne (Bundoora), 2021, LTU Term 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 2 - 7
Two 2.00 hours seminar per week on weekdays at night from week 2 to week 7 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

City Campus, 2021, LTU Term 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 2 - 7
Two 2.00 hours seminar per week on weekdays at night from week 2 to week 7 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

On-Line, 2021, LTU Term 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online ClassWeek: 37 - 42
One 6.00 hours unscheduled online class per week on any day including weekend during the day from week 37 to week 42 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5

Bendigo, 2021, Winter semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 27 - 28
One 2.00 hours seminar per week on weekdays during the day from week 27 to week 28 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing.

N/AOtherIndividualNo30 SILO1

Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan)

N/AAssignmentGroupNo30 SILO2, SILO3, SILO5

Individual Major Assignment (2000 words) Essay/report/case analysis

N/AAssignmentIndividualNo40 SILO2, SILO4, SILO5