SUSTAINABLE MANAGEMENT & MARKETING

BUS5SMM

2020

Credit points: 15

Subject outline

This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsBUS5MMS

Equivalent subjectsBUS5MMS

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Management: Asia Pacific

Resource TypeRecommended

Resource RequirementN/A

AuthorSamson, D., & Daft, R.

YearN/A

Edition/Volume5th Ed

PublisherCengage Learning

ISBN9780170271059

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Intended Learning Outcomes

01. Appraise the function of marketing and management in generating competitive advantage
02. Critique business strategies for innovation in real-life business situations within sustainable value creation
03. Apply management and marketing concepts from a value exchange perspective
04. Synthesise key management concepts and trends for use in sustainable decision making in contemporary business
05. Undertake business environmental analysis and communicate findings in writing to a variety of stakeholders

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 10 - 22
One 2.00 h seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

Bendigo, 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 31 - 43
Two 2.00 h seminar per week on weekends during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 31 - 43
Two 2.00 h seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 31 - 43
One 2.00 h seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

City Campus, 2020, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 31 - 43
One 2.00 h seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2020, LTU Term 5, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 37 - 42
Two 2.00 h seminar per week on weekdays at night from week 37 to week 42 and delivered via blended.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

City Campus, 2020, LTU Term 5, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 37 - 42
Two 2.00 h seminar per week on weekdays at night from week 37 to week 42 and delivered via blended.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

On-Line, 2020, Online study period 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Unscheduled Online Class Week: 36 - 42
One 6.00 h unscheduled online class per week on any day including weekend during the day from week 36 to week 42 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5

Sydney, 2020, Study period 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

Seminar Week: 10 - 22
One 2.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class."

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
Annotated Bibliography (1500 words). Analyse 6 journal articles on sustainability (3 management + 3 marketing articles)N/AN/AN/ANo30 SILO1
Group Assignment Three to four students per group. Equivalent to 1500 words per student (Case analysis/business plan)N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5
Individual Major Assignment Essay/report (2000 words)N/AN/AN/ANo40 SILO2, SILO3, SILO4, SILO5