SUSTAINABLE MANAGEMENT & MARKETING
BUS5SMM
2021
Credit points: 15
Subject outline
This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytical frameworks.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMalliga Marimuthu
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveYes
Learning ActivitiesSummarising journal articles, building academic writing skills, library resources, assessments, case studies, class activities and group discussion
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsBUS5MMS
Equivalent subjectsBUS5MMS
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Learning resources
Marketing and Management: Defined, Explained and Applied
Resource TypeBook
Resource RequirementPrescribed
AuthorArmstrong, G
Year2020
Edition/Volume1st
PublisherPearson
ISBN9780655702412
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
Melbourne (Bundoora), 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
City Campus, 2021, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
Sydney, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 10 - 22
One 2.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
Melbourne (Bundoora), 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
City Campus, 2021, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 31 - 43
One 2.00 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
Sydney, 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 30 - 42
One 2.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.
In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities each week prior to class.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
Melbourne (Bundoora), 2021, LTU Term 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 2 - 7
Two 2.00 hours seminar per week on weekdays at night from week 2 to week 7 and delivered via blended.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
City Campus, 2021, LTU Term 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 2 - 7
Two 2.00 hours seminar per week on weekdays at night from week 2 to week 7 and delivered via blended.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
On-Line, 2021, LTU Term 3, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 37 - 42
One 6.00 hours unscheduled online class per week on any day including weekend during the day from week 37 to week 42 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
On-Line, 2021, LTU Term 5, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
Unscheduled Online ClassWeek: 37 - 42
One 6.00 hours unscheduled online class per week on any day including weekend during the day from week 37 to week 42 and delivered via online.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |
Bendigo, 2021, Winter semester, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMalliga Marimuthu
Class requirements
SeminarWeek: 27 - 28
One 2.00 hours seminar per week on weekdays during the day from week 27 to week 28 and delivered via face-to-face.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Annotated Bibliography (1500 words) Analyse journal articles within the context of sustainability, management and marketing. | Other | Individual | No | 30 | SILO1 |
Group Assignment (1500 words per student) Three to four students per group. Broadly (Marketing Plan) | Assignment | Group | No | 30 | SILO2, SILO3, SILO5 |
Individual Major Assignment (2000 words) Essay/report/case analysis | Assignment | Individual | No | 40 | SILO2, SILO4, SILO5 |