DIGITAL BUSINESS

BUS3DBX

2020

Credit points: 15

Subject outline

In this subject you will develop and enhance your online research and communication skills. In doing so you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commence, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorSuzanne Young

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB and student must have completed at least 240 credit points of subjects relevant to this course.

Co-requisitesN/A

Incompatible subjectsBUS3DIG

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Digital Business Learner Resource

Resource TypePrescribed

Resource RequirementN/A

AuthorDidasko Digital

Year2019

Edition/VolumeN/A

PublisherDidasko Group

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Evaluate different types of business problems given the impact of digital change.
02. Apply systems thinking principles to understand and analyse complex business problems both defined and impacted by digital.
03. Engage and communicate effectively in diverse virtual (digital teams to complete complex tasks.
04. Assess and design your personal online brand

Subject options

Select to view your study options…

Start date between: and    Key dates

Online (Didasko), 2020, Study block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorSuzanne Young

Class requirements

Unscheduled Online Class Week: 2 - 13
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 2 to week 13 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)

N/AN/AN/ANo20 SILO1

Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)

N/AN/AN/ANo25 SILO3

Individual Business Analysis Report(Equivalent to 2000 words)

N/AN/AN/ANo40 SILO1, SILO2

Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)

N/AN/AN/ANo15 SILO4

Online (Didasko), 2020, Study block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorSuzanne Young

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)

N/AN/AN/ANo20 SILO1

Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)

N/AN/AN/ANo25 SILO3

Individual Business Analysis Report(Equivalent to 2000 words)

N/AN/AN/ANo40 SILO1, SILO2

Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)

N/AN/AN/ANo15 SILO4

Online (Didasko), 2020, Study block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorSuzanne Young

Class requirements

Unscheduled Online Class Week: 45 - 0
One 2.00 h unscheduled online class per week on any day including weekend during the day from week 45 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)

N/AN/AN/ANo20 SILO1

Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)

N/AN/AN/ANo25 SILO3

Individual Business Analysis Report(Equivalent to 2000 words)

N/AN/AN/ANo40 SILO1, SILO2

Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)

N/AN/AN/ANo15 SILO4

Online (Didasko), 2020, Study block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorSuzanne Young

Class requirements

Unscheduled Online Class Week: 50 - 0
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 50 to week 0 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)

N/AN/AN/ANo20 SILO1

Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)

N/AN/AN/ANo25 SILO3

Individual Business Analysis Report(Equivalent to 2000 words)

N/AN/AN/ANo40 SILO1, SILO2

Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)

N/AN/AN/ANo15 SILO4

Online (Didasko), 2020, Study block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorSuzanne Young

Class requirements

Unscheduled Online Class Week: 15 - 26
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)

N/AN/AN/ANo20 SILO1

Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)

N/AN/AN/ANo25 SILO3

Individual Business Analysis Report(Equivalent to 2000 words)

N/AN/AN/ANo40 SILO1, SILO2

Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)

N/AN/AN/ANo15 SILO4

Online (Didasko), 2020, Study block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorSuzanne Young

Class requirements

Unscheduled Online Class Week: 23 - 34
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)

N/AN/AN/ANo20 SILO1

Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)

N/AN/AN/ANo25 SILO3

Individual Business Analysis Report(Equivalent to 2000 words)

N/AN/AN/ANo40 SILO1, SILO2

Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)

N/AN/AN/ANo15 SILO4

Online (Didasko), 2020, Study block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorSuzanne Young

Class requirements

Unscheduled Online Class Week: 32 - 43
One 3.00 h unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Forum submission5 unique forum submissions required during term. Each submission worth 4% (Equivalent to 250 words)

N/AN/AN/ANo20 SILO1

Group digital presentation and reflective reportVideo presentation (10 minutes) (equivalent to 500 words) plus written reflective report (equivalent to 500 words) - 10% each(Total: Equivalent to 1000 words)

N/AN/AN/ANo25 SILO3

Individual Business Analysis Report(Equivalent to 2000 words)

N/AN/AN/ANo40 SILO1, SILO2

Personal branding reflection reportPart A: Reflection on your personal online brand at start of BUS3DBX subject -10% (Equivalent to 500 words)Part B: Reflection on your personal online brand at end of BUS3DBX subject, plus a detailed action plan - 10% (Equivalent to 500 words)(Total: Equivalent to 1000 words)

N/AN/AN/ANo15 SILO4