BUSINESS RESEARCH METHODS
BUA5BRM
Not currently offered
Credit points: 15
Subject outline
In this subject you will gain an overview of business research methods. It will provide an entry point for MBA students. You will also be provided with the first steps towards understanding research methods for Masters by Research and PhD students. You will gain the fundamental tools to undertake empirical, archival, descriptive, and analytical research within the business context. You will learn about both quantitative and qualitative research methods as deemed to be appropriate for the nature of your project. Report and thesis writing, as well as presentation skills will also be included.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorGeraldine Kennett
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesIn-class activities and assessments
Capstone subjectNo
Subject particulars
Subject rules
Prerequisites Enrolment in LMMBA; must have completed all core subjects Requires subject co-ordinator's approval
Co-requisitesN/A
Incompatible subjectsMGT5BRM
Equivalent subjectsMGT5BRM
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Readings
Business Research Methods
Resource TypeRecommended
Resource RequirementN/A
AuthorZikmund, W.G.
Year2015
Edition/Volume9th
PublisherTHOMSON, OHIO (LATEST EDITION)
ISBN9781111826925
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Research methods for business and social science
Resource TypePrescribed
Resource RequirementN/A
AuthorAdams, J., Khan, H., and Raeside, R.
Year2014
Edition/Volume2nd
PublisherSAGE Publications
ISBN9788132113669
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Qualitative data analysis. An Introduction
Resource TypeRecommended
Resource RequirementN/A
AuthorGrbich, C.
Year2012
Edition/Volume2nd
PublisherSAGE Publications
ISBN9781446202975
Chapter/article titleN/A
Chapter/issueN/A
URLN/A
Other descriptionN/A
Source locationN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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