BUSINESS RESEARCH METHODS

BUA5BRM

Not currently offered

Credit points: 15

Subject outline

In this subject you will gain an overview of business research methods. It will provide an entry point for MBA students. You will also be provided with the first steps towards understanding research methods for Masters by Research and PhD students. You will gain the fundamental tools to undertake empirical, archival, descriptive, and analytical research within the business context. You will learn about both quantitative and qualitative research methods as deemed to be appropriate for the nature of your project. Report and thesis writing, as well as presentation skills will also be included.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGeraldine Kennett

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesIn-class activities and assessments

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Enrolment in LMMBA; must have completed all core subjects Requires subject co-ordinator's approval

Co-requisitesN/A

Incompatible subjectsMGT5BRM

Equivalent subjectsMGT5BRM

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Business Research Methods

Resource TypeRecommended

Resource RequirementN/A

AuthorZikmund, W.G.

Year2015

Edition/Volume9th

PublisherTHOMSON, OHIO (LATEST EDITION)

ISBN9781111826925

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Research methods for business and social science

Resource TypePrescribed

Resource RequirementN/A

AuthorAdams, J., Khan, H., and Raeside, R.

Year2014

Edition/Volume2nd

PublisherSAGE Publications

ISBN9788132113669

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Qualitative data analysis. An Introduction

Resource TypeRecommended

Resource RequirementN/A

AuthorGrbich, C.

Year2012

Edition/Volume2nd

PublisherSAGE Publications

ISBN9781446202975

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Critically evaluate existing research literature to identify research gaps and articulate appropriate research aims and questions
02. Compare and contrast various research methodologies
03. Assess ethical considerations of research
04. Justify a research idea through the development and presentation of a research proposal

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