BUSINESS RESEARCH METHODS

BUA5BRM

2020

Credit points: 15

Subject outline

In this subject you will gain an overview of business research methods. It will provide an entry point for MBA students. You will also be provided with the first steps towards understanding research methods for Masters by Research and PhD students. You will gain the fundamental tools to undertake empirical, archival, descriptive, and analytical research within the business context. You will learn about both quantitative and qualitative research methods as deemed to be appropriate for the nature of your project. Report and thesis writing, as well as presentation skills will also be included.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGeraldine Kennett

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Enrolment in LMMBA; must have completed all core subjects Requires subject co-ordinator's approval

Co-requisitesN/A

Incompatible subjectsMGT5BRM

Equivalent subjectsMGT5BRM

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Research methods for business and social science

Resource TypePrescribed

Resource RequirementN/A

AuthorAdams, J., Khan, H., and Raeside, R.

YearN/A

Edition/VolumeN/A

PublisherSAGE Publications

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Business Research Methods

Resource TypeRecommended

Resource RequirementN/A

AuthorZikmund, W.G.

YearN/A

Edition/VolumeN/A

PublisherTHOMSON, OHIO (LATEST EDITION)

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Qualitative data analysis. An Introduction

Resource TypeRecommended

Resource RequirementN/A

AuthorGrbich, C.

Year2011

Edition/VolumeN/A

PublisherSAGE Publications

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Intended Learning Outcomes

01. Critically evaluate existing research literature to identify research gaps and articulate appropriate research aims and questions
02. Compare and contrast various research methodologies
03. Assess ethical considerations of research
04. Justify a research idea through the development and presentation of a research proposal

Subject options

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Start date between: and    Key dates

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorKirsty Forsdike

Class requirements

Seminar Week: 31 - 43
One 3.00 h seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
One Individual Essay (1,500 words) Literature reviewN/AN/AN/ANo25 SILO1, SILO2
Case-study analysis and report (1,500 words) Case-study on research ethicsN/AN/AN/ANo25 SILO2, SILO3
One Individual Research proposal (2,500 words)N/AN/AN/ANo40 SILO1, SILO2, SILO4
One Individual oral presentation (3 minutes) (equivalent to 500 words) Oral presentation of research proposalN/AN/AN/ANo10 SILO1, SILO2, SILO4