APPLIED MARKETING

BUA5MKG

2019

Credit points: 15

Subject outline

You will be provided with an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the professional marketing communication and critical thinking skills required to build a foundation for you to evaluate future marketing strategies.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorSimon Pervan

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject.

Co-requisitesN/A

Incompatible subjects BUO5MKG

Equivalent subjects BUO5MKG

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Management 15th ed.Recommended Phillip Kotler and Kevin Keller, 2014Pearson Education

Graduate capabilities & intended learning outcomes

01. Critically review the role of marketing and demonstrate a range of theoretical perspectives to solve complex marketing problems.

Activities:
Workshop activities, readings, guest speakers and assessments.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Effective presentation and insightful discussion of complex marketing related issues as well critically adopt a range of ethical perspectives when making marketing-related decisions.

Activities:
Assessment tasks constructed in such a way to enable candidates to demonstrate critical reasoning, ethical and sustainability perspectives.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Personal and Professional Skills (Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Design an evidence-based analysis and marketing plan that integrates and applies contemporary marketing theory and skills to a practical situation.

Activities:
Workshop activities, research, readings, guest speakers and assessments
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2019, Week 22-35, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSimon Pervan

Class requirements

Block Mode Week: 22 - 25
Four 8.0 hours block mode per study period on any day including weekend during the day from week 22 to week 25 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Individual formative assessment Part A - Assignment (2000 words)30 01, 02, 03
Individual formative assessment Part B - 10 minute presentation (500 word equivalent)10 01, 02, 03
One Case study, individual assignment, 2000 words30 01, 02, 03
One Marketing plan, group assignment, 1500 words per student30 01, 02, 03

City Campus, 2019, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSimon Pervan

Class requirements

Lecture/Seminar Week: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Individual formative assessment Part A - Assignment (2000 words)30 01, 02, 03
Individual formative assessment Part B - 10 minute presentation (500 word equivalent)10 01, 02, 03
One Case study, individual assignment, 2000 words30 01, 02, 03
One Marketing plan, group assignment, 1500 words per student30 01, 02, 03