STRATEGIC COMMUNICATION RESEARCH

STC5SER

2018

Credit points: 15

Subject outline

This subject provides an understanding of workplace based research practices in the context of strategic communication, including research design, qualitative and quantitative research methods and report writing.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing

Co-requisitesN/A

Incompatible subjects STC5RES

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject will be taught in block mode in Sem 2 in the city campus and in block mode in Sem 1 off-shore.

Graduate capabilities & intended learning outcomes

01. Apply research theories and principles to practice.

Activities:
Conduct group based research/inquiry
Related graduate capabilities and elements:
Teamwork (Teamwork)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)
Speaking (Speaking)

02. Compose written public relations research materials in a logical, coherent, concise, and appropriate format.

Activities:
Undertake a research project
Related graduate capabilities and elements:
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)
Speaking (Speaking)
Teamwork (Teamwork)
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

03. Synthesize broader lknowledge with the principles of public relations in order to create effective public relations report.

Activities:
Write a report and prepare a group presentation on findings
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Speaking (Speaking)
Writing (Writing)
Teamwork (Teamwork)
Inquiry/ Research (Inquiry/ Research)

Subject options

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Start date between: and    Key dates

City Campus, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 31 - 43
Six 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.
"Fridays from 1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm. "

Assessments

Assessment elementComments% ILO*
Develop and implement a research project (3400 words equivalent)60 01, 02
Present the findings of the research (1600 words equivalent)40 03