COMMUNICATION THEORY AND ANALYSIS

STC3CTA

2018

Credit points: 15

Subject outline

In general terms, as full a spectrum as possible of communication and public relations theory will be taught in this subject. These include theories of relationships, theories of communication, theories of social influence and received response and theories and models of practice. One of central ideas behind the subject is that practitioners inform their work with both an understanding of theoretical concepts and research practices and principles. This follows the ideas expressed by Cornelissen (2000) who see strong advantages in practitioners being more reflective rather than intuitive. Modern society demands an integrated approach to managing communication. It looks more to the use of theory, rather than a traditional problem solving approach to issues and problems. It believes that practitioners who are constantly reviewing and questioning their practice, in the end provide superior service and can also provide a more sophisticated interpretation of events in a period of change.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorNatalie McKenna

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites none

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This is a core subject for Bachelor of Communication (Public Relations)

Graduate capabilities & intended learning outcomes

01. Apply basic public relations theories and principles to practice.

Activities:
Examination of a particular issue or event from the point of view informed by different theories of communication.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)

02. Analyse communication theory employing practical examples

Activities:
Essay on communication theory.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)
Personal and Professional Skills (Autonomy and independence,Ethical behaviour,Adaptability Skills,Study and Learning Skills)

03. Deliver effective presentations to work teams, clients, and publics.

Activities:
Class group presentation which demonstrates the central elements of a communication theory and its cultural context.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

Subject options

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Start date between: and    Key dates

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

Lecture/Seminar Week: 10 - 22
Twelve 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments% ILO*
Presentation and reflection (equivalent to 1500 words)30 01, 02, 03
Final essay (equivalent to 2500 words)70 01, 02, 03