HEALTH MANAGEMENT STRATEGY AND OPERATIONS

PHE5HSO

2018

Credit points: 15

Subject outline

In this subject students examine the strategic decisions, actions and leadership that determine the success of health service organisations. To achieve this, students will focus on the health care system and organisations from the strategic planning and management viewpoint, as well as covering marketing fundamentals and key components of operations management and research essential for decision analysis. Major issues and trends with an impact on the strategic and operations management of health services organisations will be discussed. This subject is designed for the student to use much of the material previously covered in other subjects, as well as healthcare management experience to further develop the skills to deal with real life strategic and operational situations. Practical health services management problems relating to strategic planning and management, marketing and operations management are addressed through group projects and exercises.

SchoolSchool of Psychology & Public Health

Credit points15

Subject Co-ordinatorSandra Leggat

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites PHE5HOR

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Offered subject to sufficient enrolment numbers.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsPHE4HSO subject manual.RecommendedLeggat, S 2015LATROBE UNIVERSITY
ReadingsLeading and Managing Health ServicesRecommendedDay GE & Leggat SG, 2015Cambridge
ReadingsPrinciples of service marketing.PreliminaryPalmer, A.MCGRAW HILL.
ReadingsThe strategic health care manager.PreliminaryStevens, G.JOSSEY BASS.

Graduate capabilities & intended learning outcomes

01. Develop, implement and evaluate a strategic plan for a service, department or organisation.

Activities:
Online group activities, LMS resources
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

02. Adapt marketing tools and techniques to the health care sector to improve planning and delivery of health care services.

Activities:
Online group activities, market research assignment, LMS resources
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

03. Complete a process or value stream map to critically analyse a relevant service and make recommendations for improvement

Activities:
Online group activities, operations management assignment, LMS resources
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

04. Evaluate and recommend appropriate operations management tools and techniques for use in your organisation and plan for implementation.

Activities:
Online group activities, operations management assignment, LMS resources
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

Subject options

Select to view your study options…

Start date between: and    Key dates

Online, 2018, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSandra Leggat

Class requirements

Collaborative Based Learning Week: 10 - 22
One 2.0 hours collaborative based learning per week on any day including weekend at night from week 10 to week 22 and delivered via online.

Lecture/Workshop Week: 10 - 22
One 1.0 hours lecture/workshop per week on any day including weekend at night from week 10 to week 22 and delivered via online.

Assessments

Assessment elementComments% ILO*
1 x 5000-word assignment, with an initial proposal of around 3000-words embedded80 02, 03, 04
Blog entries (equivalent to 500 words)20 01, 02, 03, 04