MARKETING MANAGEMENT

MKT5MMA

2018

Credit points: 15

Subject outline

In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the the design and implementation of the marketing plan, including decisions relating to the marketing mix.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorNicholas Shipley

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions The La Trobe Business School has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Management, 13th EdPrescribedKotler, P. and Keller, K.L, 2008PRENTICE HALL

Graduate capabilities & intended learning outcomes

01. Integrate and apply marketing theory and skills to practical situations by carrying out effective and accurate evidence based research.

Activities:
Seminar

02. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively addressing the problem or issue.

Activities:
Seminar

03. Communicate effectively through written tasks appropriate to varied contexts and audiences.

Activities:
Seminar

04. Communicate effectively through oral tasks appropriate to varied contexts and audiences

Activities:
Seminar

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNicholas Shipley

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
"Tuesday"

Assessments

Assessment elementComments% ILO*
In-class tests (Total 2.5 h)30 01, 02, 03, 04
One 2,500-word individual major assignment40 01, 02, 03, 04
One group class presentation/case study analysis1000-words equivalent per student15 01, 02, 03
In-class active learning activity15 01, 02, 03, 04

Melbourne, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNicholas Shipley

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
"Tuesday"

Assessments

Assessment elementComments% ILO*
In-class tests (Total 2.5 h)30 01, 02, 03, 04
One 2,500-word individual major assignment40 01, 02, 03, 04
One group class presentation/case study analysis1000-words equivalent per student15 01, 02, 03
In-class active learning activity15 01, 02, 03, 04

Vietnam, 2018, Week 35-39, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNicholas Shipley

Class requirements

Seminar Week: 35 - 39
One 3.0 hours seminar other recurrence on any day including weekend during the day from week 35 to week 39 and delivered via face-to-face.
"block mode delivery"

Assessments

Assessment elementComments% ILO*
In-class tests (Total 2.5 h)30 01, 02, 03, 04
One 2,500-word individual major assignment40 01, 02, 03, 04
One group class presentation/case study analysis1000-words equivalent per student15 01, 02, 03
In-class active learning activity15 01, 02, 03, 04