MARKETING: STAND AND DELIVER

MKT1MDX

2018

Credit points: 15

Subject outline

Marketing: Stand and Deliver is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business.  Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Jamieson

Available to Study Abroad StudentsNo

Subject year levelYear Level 1 - UG

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisitesN/A

Incompatible subjects MKT1MDP

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing: Stand and Deliver Learner ResourcePrescribedDidasko Digital, 2017Didasko Group
ReadingsMarketing Principles, Asia Pacific EditionRecommendedPride, William M., et al. 2014 ISBN 97801702547932ND ASI PACIFIC ED, CENGAGE LEARNING, SOUTH MELBOURNE

Graduate capabilities & intended learning outcomes

01. Apply the philosophy of marketing to basic business decisions in individual and group settings

Activities:
Individual and group reports, multimedia activities, short case studies, discussion forums
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

02. Demonstrate (individually and in groups) how the business environment impacts on the application of key marketing theories

Activities:
Individual and group reports, multimedia activities
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Apply key marketing principles to a given market situation in individual and group settings

Activities:
Individual and group reports, short case studies
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

04. Demonstrate the integration of basic marketing theories and make realistic recommendations in a given market situation

Activities:
Individual and group reports, multimedia activities, short case studies, discussion forums, quizzes
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Present an argument (orally or in writing) that is suitable for a set marketing audience supported by research, marketing theory and thorough referencing

Activities:
Individual and group reports Oral presentations, discussion forums
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Online, 2018, Study Block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 46
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 46 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 50
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 50 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 02 - 13
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 02 to week 13 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 2, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 06 - 17
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 06 to week 17 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 3, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 10 - 21
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 10 to week 21 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 4, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 15 - 26
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 15 to week 26 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 5, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 19 - 30
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 19 to week 30 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 6, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 23 - 34
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 23 to week 34 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 7, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 28 - 39
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 28 to week 39 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 32 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 9, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 36 - 47
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 47 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05

Online, 2018, Study Block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementComments% ILO*
Individual 2,000-word ReportTo be submitted via Turnitin in the LMS link provided40 01, 02, 03, 04, 05
Individual Oral Presentation (Equivalent to 1,500-words per student)This assessment will report on the Graduate Capability of Speaking. To be submitted via Turnitin in the LMS link provided30 02, 05
Multiple-Choice Test (equivalent to 500 words)Multiple-choice test conducted online15 03
Team Oral Presentation (equivalent to 500 words per student)5 minutes per student15 05