MARKETING: STAND AND DELIVER

MKT1MDP

2018

Credit points: 15

Subject outline

Marketing: Stand and Deliver is an introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business.  Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development and your career.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElaine Plant

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjects THS1LTM, MKT1FMK, MKT2MPP

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Principles, Asia Pacific EditionPrescribedPride, William M., et al. 2014 ISBN 97801702547932ND ASIA PACIFIC ED, CENGAGE LEARNING, SOUTH MELBOURNE.

Graduate capabilities & intended learning outcomes

01. Apply the philosophy of marketing to basic business decisions in individual and group settings

Activities:
Individual and group reports Examination
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

02. Demonstrate (individually and in groups) how the business environment impacts on the application of key marketing theories

Activities:
Individual and group reports Examination
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

03. Apply key marketing principles to a given market situation in individual and group settings

Activities:
Individual and group reports Examination
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

04. Demonstrate the integration of basic marketing theories and make realistic recommendations in a given market situation

Activities:
Individual and group reports Examination
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

05. Present an argument (orally or in writing) that is suitable for a set marketing audience supported by research, marketing theory and thorough referencing

Activities:
Individual and group reports Oral presentations Examination
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Bendigo, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

China, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

China, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 10 - 22
One 2.0 hours problem based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

China, 2018, Week 08-23, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 08 - 23
One 2.0 hours problem based learning per week on weekdays during the day from week 08 to week 23 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Melbourne, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 10 - 22
One 2.0 hours problem based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Lecture Week: 10 - 22
One 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Mildura, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Shepparton, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"This optional class is in addition to regular classes and is designed as a general revision session."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Sydney, 2018, Study Period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning
One 2.0 hours problem based learning per week on weekdays during the day and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Sydney, 2018, Study Period 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 31 - 42
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Sydney, 2018, Study Period 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 10 - 22
One 2.0 hours problem based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Vietnam, 2018, Semester 2, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 31 - 43
One 2.0 hours problem based learning per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05

Vietnam, 2018, Semester 1, Blended

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElaine Plant

Class requirements

Problem Based Learning Week: 10 - 22
One 2.0 hours problem based learning per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of learning and assessment activities each week prior to class."

Assessments

Assessment elementComments% ILO*
2-hour final examination40 01, 02, 03, 04, 05
Individual oral presentationequivalent to 1,500-words per student. This assessment will report on the Graduate Capability of Speaking.30 02, 05
Individual testequivalent to 500-words.15 03
Team oral presentationequivalent to 500-words per student (5 minutes per student).15 05