MARKETING ECONOMICS

ECO3MKE

Not currently offered

Credit points: 15

Subject outline

In this subject, students learn tools from recent developments in economics for marketing. Topics covered include strategic pricing and product differentiation, economics of advertising, innovation, diffusion and product life-cycles, hedonics and marketing under imperfect information. Analytical and problem solving skills are developed.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorHeidi Ryoo

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites ECOIDSM or BUS1BUE or ECO1IMI or ECO1PPA

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsManagerial economicsPrescribedFisher, T. Prentice, D. and Waschik, R.2ND. ROUTLEDGE

Graduate capabilities & intended learning outcomes

01. Apply microeconomic models as an encompassing framework to marketing.

Activities:
Lectures, tutorials, prescribed reading, class discussion
Related graduate capabilities and elements:
Creative Problem-solving
Critical Thinking
Information Literacy

02. Understand the economic models of competition in markets with differentiated products.

Activities:
Lectures, tutorials, prescribed reading, class discussion
Related graduate capabilities and elements:
Critical Thinking
Creative Problem-solving
Information Literacy

03. Understand the implications of asymmetric information for marketing.

Activities:
Lectures, tutorials, prescribed reading, class discussion
Related graduate capabilities and elements:
Creative Problem-solving
Information Literacy
Critical Thinking

04. Be able to solve simple quantitative problems relating to all of the above.

Activities:
Lectures, tutorials, prescribed reading, class discussion
Related graduate capabilities and elements:
Creative Problem-solving
Information Literacy
Critical Thinking

Subject options

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