Event Management

Prerequisites: Students need to have completed or be concurrently enrolled in VCE Units 3 and 4 Business Management

Semester 1

Business foundations

Business Foundations will introduce you to how businesses operate today in a local, regional and global environment and how they may need to operate into the future. You will engage actively with current business issues, focusing particularly on the impact of external and internal environments on businesses and individuals.

In addition, this subject is designed to develop your critical thinking and creative problem solving skills with a particular focus on management, marketing and human resource practices. You will also examine and address contemporary business social issues drawn from various organisational and cultural contexts.

Topics

Global citizenship; external and internal environment analysis; SWOT analysis; customer value, organisational planning; leadership; organisational decision-making; business risk

Duration: weekly

  • 2 hour Evidence Based Learning on campus
  • equivalent 3 hour lecture (online)

Semester 2

The event experience

This subject provides an introduction to festivals and event management including strategic and operational perspectives. You will learn about the nature and importance of events, the conceptualisation process, and the role of events in tourism, stakeholders, objectives and impacts.

A triple bottom line approach to evaluation will be introduced and you will learn about the different types of events, as well as project management, sustainability, logistics and human resources issues.

Topics

introduction to events; strategic management; meanings (inclusive of commemorative events); tourism and events; logistics; project management; HRM and volunteers; community events; business events, and developing sustainable events.

Duration: weekly

  • Online lessons including videos and interactive content
  • 2 hour workshop seminar