GRAPHIC DESIGN PROFESSIONAL PRACTICE A

VPA3GPA

2018

Credit points: 15

Subject outline

Professional Practice for Graphic Design Students takes a realistic and practical look at the 'aggressive world of gentle persuasion'-
consumerism, product design an advertising — assessing the demands of a competitive marketplace: what it costs, how it works, who to talk to — examining the successes, assessing the failures, establishing a point of difference.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorJacqueline Millner

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design profession.

Activities:
Through written report presentation, both in digital on-screen application and hard copy.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)

02. Conduct qualitative research into market segment, collect data, evaluate and present for review

Activities:
Indicated in digital presentation and hard copy assessment.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

03. Present project material in an environment appropriate to the expectations of the profession. Present and discuss project outcomes in a collegiate forum.

Activities:
Through group discussion and evaluation.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)

04. Show evidence of investigation and evaluation of market opportunities. Evaluate professional examples.

Activities:
Through written report presentation, both in digital on-screen application and hard copy.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

05. Work effectively in a co-operative environment. To share responsibilities, to delegate tasks and manage projects to achieve satisfactory outcome for group appraisal.

Activities:
Through presentation for peer review and assessment.
Related graduate capabilities and elements:
Personal and Professional Skills (Teamwork including leadership and working in groups)

06. Exhibit professional outcomes in contemporary design practice

Activities:
Through praxis
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

Bendigo, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorJacqueline Millner

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Advertisement designs (800 word equivalent)20 01, 02, 04, 05, 06
Digital presentation (1200 word equivalent)30 01, 02, 03, 04, 05, 06
Hard-copy documentation (800 word equivalent)20 01, 02, 04, 05, 06
Package/product design (600 word equivalent)10 02, 04, 05, 06
Stationery program design (800 word equivalent)20 02, 04, 05, 06

Mildura, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorJacqueline Millner

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Advertisement designs (800 word equivalent)20 01, 02, 04, 05, 06
Digital presentation (1200 word equivalent)30 01, 02, 03, 04, 05, 06
Hard-copy documentation (800 word equivalent)20 01, 02, 04, 05, 06
Package/product design (600 word equivalent)10 02, 04, 05, 06
Stationery program design (800 word equivalent)20 02, 04, 05, 06