EVENT PLANNING

THS3EOP

2019

Credit points: 15

Subject outline

This subject provides you with an understanding of the issues and complexities involved in developing and staging community events. The subject allows you to explore how community organisations and local governments stage events for a range of economic, social and political reasons. The subject uses a triple-bottom line approach to the development of event objectives and you will examine the processes of involving and satisfying a diverse range of event stakeholders with competing interests. This subject allows you to examine the process of developing a strategic plan for creating and running a community event and provide you with a detailed knowledge of the requirements of planning a community event.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElspeth Frew

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites THS1FEM

Co-requisitesN/A

Incompatible subjects THS3TVP

Equivalent subjectsN/A

Special conditions This subject is a core in the degrees BBus (Event Management), BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing) and a core in the Event Management major. Preference will be given to students with this subject as a core and those who are currently completing a major in Tourism and Hospitality or who are enrolled in the BBus (Tourism and Hospitality) degree.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsEvent Management: An IntroductionPrescribedBladen, C., Kennell, J., Abson, E., & Wilde, N. (2018)Routledge

Graduate capabilities & intended learning outcomes

01. Report on the economic, social and political reasons for staging community and government events

Activities:
Seminar and On-line activities, Report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)

02. Demonstrate an awareness of the ethical issues relating to the planning of community events

Activities:
Event Brief and Exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Discuss the importance of the triple bottom line approach and its application to community events

Activities:
Report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)

04. Discuss, analyse, and present the issues and complexities of developing and staging community events

Activities:
Event Brief and Exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)

05. Discuss, analyse and present (with a team) the strategic planning of objectives and the processes of involving and satisfying a diverse range of stakeholders with competing interests

Activities:
Seminar and On-line activities, Event Brief
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

Subject options

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Start date between: and    Key dates

Bendigo, 2019, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition students are expected to complete between 1h and 3h of online activities each week prior to class."

Assessments

Assessment elementComments% ILO*
Two-hour final examination (equivalent to 2,000 words)The exam will be held during the university exam period.30 02, 04
Seminar and On-Line Activities (750 word equivalency)Weekly seminar activities (5%), creation of a group video (10%), 10 x On-line Quizzes (15%)30 01, 05
Event Brief (500 words per student)The Event Brief is a group assessment task. Groups consist of 3-4 students each writing 500 words.20 02, 04, 05
Individual Written Report (1,500 words)20 01, 03

Melbourne, 2019, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition students are expected to complete between 1h and 3h of online activities each week prior to class."

Assessments

Assessment elementComments% ILO*
Two-hour final examination (equivalent to 2,000 words)The exam will be held during the university exam period.30 02, 04
Seminar and On-Line Activities (750 word equivalency)Weekly seminar activities (5%), creation of a group video (10%), 10 x On-line Quizzes (15%)30 01, 05
Event Brief (500 words per student)The Event Brief is a group assessment task. Groups consist of 3-4 students each writing 500 words.20 02, 04, 05
Individual Written Report (1,500 words)20 01, 03

Singapore (SIM), 2019, Week 05-16, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 05 - 16
One 2.0 hours seminar per week on weekdays during the day from week 05 to week 16 and delivered via face-to-face.
"In addition students are expected to complete between 1h and 3h of online activities each week prior to class."

Assessments

Assessment elementComments% ILO*
Two-hour final examination (equivalent to 2,000 words)The exam will be held during the university exam period.30 02, 04
Seminar and On-Line Activities (750 word equivalency)Weekly seminar activities (5%), creation of a group video (10%), 10 x On-line Quizzes (15%)30 01, 05
Event Brief (500 words per student)The Event Brief is a group assessment task. Groups consist of 3-4 students each writing 500 words.20 02, 04, 05
Individual Written Report (1,500 words)20 01, 03