DESTINATION MARKETING AND MANAGEMENT

THS3DMM

2020

Credit points: 15

Subject outline

In this subject you will examine the management and marketing of tourism destinations at supra-national, national, state, regional and local/city levels. You will cover a variety of topics such as the economics of tourism destinations; tourism demand; destination choice behaviour; destination competitiveness; the role of Destination Marketing Organisations (DMOs); and the role of partnerships and alliances to promote the destination; destination image, branding and marketing; sustainable tourism destination development; and strategic planning. You will learn about the important link between destination marketing and strategic planning for development.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorWarwick Frost

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites(THS1THE OR THS1ITH) AND (BUS1BUF OR MKT1MDP OR BUS1BIB)

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Marketing and Managing Tourism Destinations

Resource TypePrescribed

Resource RequirementN/A

AuthorAlastair M. Morrison

Year2013

Edition/VolumeN/A

PublisherRoutledge

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Describe the role of Destination Management Organisations (DMOs as it applies to destination marketing and management.
02. Analyse the strategic challenges facing destination managers and marketers.
03. Recognise and evaluate special issues as they apply to destination marketing and management
04. Analyse the Destination Competitiveness and Sustainability Model Framework.

Subject options

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Start date between: and    Key dates

Melbourne (Bundoora), 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Lecture Week: 31 - 43
One 2.00 h lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

WorkShop Week: 32 - 43
One 1.00 h workshop per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
One 2-hour final examination Equivalent to 2000 wordsN/AN/AN/ANo50 SILO1, SILO2, SILO3, SILO4
Destination Competitiveness Report (Group) The Destination Competitiveness Report is a group assessment task. Groups consist of 3-4 students with each student writing 1,400 words.N/AN/AN/ANo25 SILO1, SILO2, SILO3, SILO4
Destination Image Report (Individual) The Destination Image Report is an individual assessment task of 800 words.N/AN/AN/ANo15 SILO1, SILO3
Completion of Workshop Activities Mark incorporates quality of participation in discussions as well as group discussion leadership (300 words equivalent).N/AN/AN/ANo10 SILO1, SILO2, SILO3, SILO4

Singapore (SIM), 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Lecture Week: 31 - 43
One 2.00 h lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

WorkShop Week: 31 - 43
One 1.00 h workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*
One 2-hour final examination Equivalent to 2000 wordsN/AN/AN/ANo50 SILO1, SILO2, SILO3, SILO4
Destination Competitiveness Report (Group) The Destination Competitiveness Report is a group assessment task. Groups consist of 3-4 students with each student writing 1,400 words.N/AN/AN/ANo25 SILO1, SILO2, SILO3, SILO4
Destination Image Report (Individual) The Destination Image Report is an individual assessment task of 800 words.N/AN/AN/ANo15 SILO1, SILO3
Completion of Workshop Activities Mark incorporates quality of participation in discussions as well as group discussion leadership (300 words equivalent).N/AN/AN/ANo10 SILO1, SILO2, SILO3, SILO4