HALLMARK EVENTS

THS2HME

2021

Credit points: 15

Subject outline

This subject investigates and analyses the relationship between events and tourism. Student will learn how and why destinations develop or utilise events with the objective of increasing tourism. There will be a particular focus on Mega and Hallmark Events. Students will explore the issues of using events for the long-term development of destination imaging, events/tourism precincts, events legacy, and events portfolios. Students will also learn about strategic decision-making processes, the development of an events portfolio or program, economic impact statements for events, long-term developments for destination imaging, and the legacy of events/tourism precincts.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorWarwick Frost

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 2 - UG

Available as ElectiveYes

Learning ActivitiesTutorial questions and participation, essay, final exam.

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsTHS3ECM OR THS3SEM

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Distinguish between the different characteristics and roles of Mega and Hallmark Events
02. Analyse, in writing, the complex processes of conceptualising and developing Mega and Hallmark events and the role of stakeholders
03. Analyse through writing how Mega and Hallmark Events affect destination image, identities and tourism
04. Examine and analyse a range of issues affecting the impacts and effectiveness of Hallmark Events
05. Research, critically evaluate and communicate effectively

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One, Individual, 2000-word essay.

N/AAssignmentIndividualNo50 SILO1, SILO2, SILO3, SILO4, SILO5

One, individual, take home final examination (2000 words).

N/AOther written examIndividualNo50 SILO1, SILO2, SILO3, SILO4, SILO5

Melbourne (Bundoora), 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

LectureWeek: 10 - 22
One 2.00 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.00 hour tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One, Individual, 2000-word essay.

N/AAssignmentIndividualNo50 SILO1, SILO2, SILO3, SILO4, SILO5

One, individual, take home final examination (2000 words).

N/AOther written examIndividualNo50 SILO1, SILO2, SILO3, SILO4, SILO5

Singapore (SIM), 2021, Week 28-40, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorWarwick Frost

Class requirements

LectureWeek: 28 - 39
One 2.00 hours lecture per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.

TutorialWeek: 28 - 39
One 1.00 hour tutorial per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

One, Individual, 2000-word essay.

N/AAssignmentIndividualNo50 SILO1, SILO2, SILO3, SILO4, SILO5

One, individual, take home final examination (2000 words).

N/AOther written examIndividualNo50 SILO1, SILO2, SILO3, SILO4, SILO5