INTRODUCTION TO EVENT MANAGEMENT

THS1FEM

2020

Credit points: 15

Subject outline

This subject aims to provide an introduction to the event experience. It will introduce both strategic and operational perspectives. Topics include: introduction to events; strategic management; meanings (inclusive of commemorative events); tourism and events; logistics; project management; HRM and volunteers; community events; business events, and developing sustainable events.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorWarwick Frost

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsStrategic Management of Festivals and Events.PrescribedFrost, W. and Laing, L. (2012)CENGAGE

Graduate capabilities & intended learning outcomes

01. Demonstrate an understanding of events, in particular mega, hallmark, commemorative, community and business events, and their role in society through in-class activities, group presentations, seminar participation, and written assessment.

Activities:
In-class activities, Seminar participation, Group presentations, Final Exam.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking)
Personal and Professional Skills (Teamwork including leadership and working in groups)

02. Demonstrate an understanding of the processes of conceptualising events and the role of stakeholders in that practice through in-class activities, seminar participation, group presentations and written assessment.

Activities:
In-class activities, Seminar participation, Final Exam.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking)
Personal and Professional Skills (Teamwork including leadership and working in groups)

03. Demonstrate an understanding of employing effective event strategies, particularly in terms of project management, logistics, human resources and sustainability through in-class activities, seminar participation, group presentations and written assessment.

Activities:
In-class activities, Seminar participation, Major Essay, Final Exam.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking)
Personal and Professional Skills (Teamwork including leadership and working in groups)

04. Demonstrate an ability to research, critically evaluate and communicate effectively through in-class activities, seminar participation, group presentations and written assessment.

Activities:
In-class activities, Seminar participation, Group presentations, Major Essays, Final Exam.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)
Inquiry and Analytical Skills (Critical Thinking)
Personal and Professional Skills (Teamwork including leadership and working in groups)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 1,500-word major essay35 03, 04
One final take-home examination (equivalent to a two hour exam and approximately 2500 words)Externally marked, no direct feedback given to students unless requested50 01, 02, 03, 04
One group presentation (equivalent to 5 minutes per student)Equivalent to 250 words per student15 01, 04

Melbourne, 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 1,500-word major essay35 03, 04
One final take-home examination (equivalent to a two hour exam and approximately 2500 words)Externally marked, no direct feedback given to students unless requested50 01, 02, 03, 04
One group presentation (equivalent to 5 minutes per student)Equivalent to 250 words per student15 01, 04

Singapore (SIM), 2020, Week 05-16, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Seminar Week: 05 - 16
One 3.0 hours seminar per week on weekdays during the day from week 05 to week 16 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 1,500-word major essay35 03, 04
One final take-home examination (equivalent to a two hour exam and approximately 2500 words)Externally marked, no direct feedback given to students unless requested50 01, 02, 03, 04
One group presentation (equivalent to 5 minutes per student)Equivalent to 250 words per student15 01, 04

Singapore (SIM), 2020, Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One 1,500-word major essay35 03, 04
One final take-home examination (equivalent to a two hour exam and approximately 2500 words)Externally marked, no direct feedback given to students unless requested50 01, 02, 03, 04
One group presentation (equivalent to 5 minutes per student)Equivalent to 250 words per student15 01, 04