Credit points: 30

Subject outline

This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certification in Strategic Communication or Graduate Diploma in Strategic Communication.


Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in Sem 1 in the city campus and in block mode in Sem 2 off-shore.

Graduate capabilities & intended learning outcomes

01. Develop an understanding of the links between communication strategy and organisational strategic planning

Research and writing of strategic communication plans
Related graduate capabilities and elements:
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Writing (Writing)

02. Understanding stakeholders

Stakeholder mapping exercises
Related graduate capabilities and elements:
Writing (Writing)

03. Campaign planning

Writing and evaluating campaigns
Related graduate capabilities and elements:
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Teamwork (Teamwork)

Subject options

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Start date between: and    Key dates

City Campus, 2018, Semester 1, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 10 - 22
Six 7.0 hours seminar per study period on saturday during the day from week 10 to week 22 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm. It is taught with STC5STA (Weeks 2, 6 and 10 of semester) Fri March 11, April 15, May 13 - 2.30 to 9 pm Sat March 12, April 16, May 14 - 9.30 to 3.30 pm "


Assessment elementComments% ILO*
Develop a stakeholder map (1800 words equivalent)20 01, 02
Develop an overview of an annual communication plan (3600 words equivalent)40 01
Develop and evaluating a campaign plan (3600 words equivalent)40 01, 02, 03