STRATEGIC COMMUNICATION WRITING
STC5IRW
2018
Credit points: 15
Subject outline
This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or Master of Marketing Management (LMMMT) and course coordinator's approval.
Co-requisitesN/A
Incompatible subjects STC5WRI
Equivalent subjectsN/A
Special conditions Approval must be obtained from the Program Coordinator. This subject will be taught in block mode in Sem 1 in the city campus and in block mode in Sem 2 off-shore.
Graduate capabilities & intended learning outcomes
01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.
- Activities:
- Preparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy.
- Related graduate capabilities and elements:
- Creative Problem-solving (Creative Problem-solving)
- Critical Thinking (Critical Thinking)
- Inquiry/ Research (Inquiry/ Research)
- Writing (Writing)
02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.
- Activities:
- Research a range of media writing styles and develop writing styles appropriately.
- Related graduate capabilities and elements:
- Critical Thinking (Critical Thinking)
- Writing (Writing)
- Inquiry/ Research (Inquiry/ Research)
- Creative Problem-solving (Creative Problem-solving)
03. Apply basic public relations theories and principles to practice.
- Activities:
- Preparation of annual report copy.
- Related graduate capabilities and elements:
- Critical Thinking (Critical Thinking)
- Creative Problem-solving (Creative Problem-solving)
- Inquiry/ Research (Inquiry/ Research)
- Writing (Writing)
Subject options
Select to view your study options…
City Campus, 2018, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
Seminar
Week:
10
-
10
One 7.0 hours seminar per study period
on any day including weekend
during the day
from week 10 to week 10
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm."
Seminar
Week:
10
-
10
One 6.5 hours seminar per study period
on any day including weekend
during the day
from week 10 to week 10
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"
Seminar
Week:
12
-
12
One 7.0 hours seminar per study period
on any day including weekend
during the day
from week 12 to week 12
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"
Seminar
Week:
12
-
12
One 6.5 hours seminar per study period
on any day including weekend
during the day
from week 12 to week 12
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"
Seminar
Week:
17
-
17
One 7.0 hours seminar per study period
on any day including weekend
during the day
from week 17 to week 17
and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
Seminar
Week:
17
-
17
One 6.5 hours seminar per study period
on any day including weekend
during the day
from week 17 to week 17
and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Research and write annual report copy (1,600 words equivalent) | 30 | 01, 02, 03 | |
| Writing portfolio 1 (1500 words equivalent) | 30 | 01, 02 | |
| Writing portfolio 2 (2000 words equivalent) | 40 | 01, 02 |