STRATEGIC COMMUNICATION WRITING

STC5IRW

2021

Credit points: 15

Subject outline

This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesPreparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy. Research a range of media writing styles and develop writing styles appropriately. Preparation of annual report copy.

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing or Master of Business Administration.

Co-requisitesN/A

Incompatible subjectsSTC5WRI

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.
02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.
03. Apply basic public relations theories and principles to practice.

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMark Civitella

Class requirements

SeminarWeek: 17 - 17
One 6.50 h seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm

SeminarWeek: 17 - 17
One 7.00 h seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via blended.
Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm.

SeminarWeek: 10 - 10
One 6.50 h seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm

SeminarWeek: 12 - 12
One 6.50 h seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm

SeminarWeek: 10 - 10
One 7.00 h seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm.

SeminarWeek: 12 - 12
One 7.00 h seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Research and write annual report copy (1,600 words equivalent)

N/AOtherIndividualNo30 SILO1, SILO2, SILO3

Writing portfolio 1 (1500 words equivalent)

N/APortfolioIndividualNo30 SILO1, SILO2

Writing portfolio 2 (2000 words equivalent)

N/APortfolioIndividualNo40 SILO1, SILO2