Not currently offered

Credit points: 15

Subject outline

This subject is about government and media relations. It focuses on implementing national, state and local communication strategies to achieve high level objectives and outcomes. It covers the interaction of media and politics in the 21st century. The students will learn both the practical reality of political communication and how it operates in modern society. They will develop the skills to work in the growing field of government and media relations.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesSeminar activities; Government relations plan; Media relations plan; Policy pitch

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Must be enrolled in a Post Graduate degree.


Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Apply public relations theories and principles to practice.
02. Analyse and understand research data as they apply to public relations campaigns.
03. Develop a government and media relations plan
04. Critically analyse a government and media relations campaign

Subject options

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Subject not currently offered - Subject options not available.