GOVERNMENT AND MEDIA RELATIONS

STC5GMR

2021

Credit points: 15

Subject outline

This subject is about government and media relations. It focuses on implementing national, state and local communication strategies to achieve high level objectives and outcomes. It covers the interaction of media and politics in the 21st century. The students will learn both the practical reality of political communication and how it operates in modern society. They will develop the skills to work in the growing field of government and media relations.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesSeminar activities; Government relations plan; Media relations plan; Policy pitch

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing or Master of Business Administration

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Apply public relations theories and principles to practice.
02. Analyse and understand research data as they apply to public relations campaigns.
03. Develop a government and media relations plan
04. Critically analyse a government and media relations campaign

Subject options

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Start date between: and    Key dates

City Campus, 2021, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorKevin Brianton

Class requirements

SeminarWeek: 10 - 22
One 3.00 h seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Government relations plan (2000 words equivalent)Assignment assesses ability of student to devise a government relations plan.

N/AN/AN/ANo40 SILO1, SILO2, SILO3, SILO4

Media relations plan (2000 words equivalent)Assignment assesses ability of student to devise a media relations plan.

N/AN/AN/ANo40 SILO1, SILO2, SILO3, SILO4

Policy pitch (1000 words equivalent)Assignment assesses ability of student to devise a critically analyse a government policy.

N/AN/AN/ANo20 SILO1, SILO4