Credit points: 15

Subject outline

This course aims to equip students with a broad understanding of the evolving framework and practices of communication in the political arena. Numerous case studies will be examined both from Australia and overseas. The course will examine the evolving nature of society and the "digital age" and the impact on 'traditional' politics. Further it will explore the role of non-elected 'political professionals' and the burgeoning profession of political communicators. It will examine the contemporary setting of politics as impacted by political communication and the issues of techniques of persuasion such as traditional 'lobbying', social media campaigning, political research, advocacy organisations, online and traditional media and the means by which new social media both serves and distorts in the age of the 24 hour news cycle.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesN/A

Capstone subjectYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing or Master of Business Administration


Incompatible subjectsSTC5SPC

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

Intended Learning Outcomes

01. Capacity to provide an informed analysis and evaluation of the way particular issues, policies and events are or could be communicated in a political context
02. Demonstrated understanding of the mutually inter-related functions of communication and politics in a variety of social and historical contexts.
03. Systematic evaluation of the role of social media, lobbyists and non-elected players contribute to particular political campaigns via public access to communication

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2020, Semester 1, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 10 - 22
Six 7.00 h seminar per study period on any day including weekend during the day from week 10 to week 22 and delivered via blended.
"3 x classes are held on a Friday and 3 x classes are held on a Saturday. Needs to be timetabled with STC5SPC"


Assessment elementCommentsCategoryContributionHurdle% ILO*
Develop targeted political strategy, utilising communication theory and practice. (3500 words)N/AN/AN/ANo60 SILO1, SILO2, SILO3
Research essay which examines examples of political communication (equivalent to 1500 words)N/AN/AN/ANo40 SILO1, SILO2, SILO3