Credit points: 15

Subject outline

This subject positions the field of strategic communication in society. Using the case study method it explores the role of strategic communication in influencing and changing issues affecting society, including globalisation, sustainability, international development, media ownership and medical and health issues.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorNatalie McKenna

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesReading, analysing, discussing and reflecting on case studies

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication, Graduate Certificate in Strategic Communication or Graduate Diploma in Strategic Communication or Master of Communication (Public Relations) or Graduate Diploma in Communication (Public Relations) ; OR the Public Relations elective group in Master of Marketing Management (LMMMT) or Master of Marketing (LMMKT);


Incompatible subjectsSTC5SOC

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Develop a sophisticated understanding of strategic communication
02. Demonstrate an advanced understanding of how strategic communication contributes to society

Subject options

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Start date between: and    Key dates

City Campus, 2021, Semester 2, Blended


Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorNatalie McKenna

Class requirements

SeminarWeek: 30 - 42
Six 7.00 hours seminar per study period on any day including weekend during the day from week 30 to week 42 and delivered via blended.
Fridays from 1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm.


Assessment elementCommentsCategoryContributionHurdle% ILO*

An essay on the impact of strategic communication in any areas covered in the subject (2500 words)

N/AAssignmentIndividualNo40 SILO1, SILO2

Analyse a case study covered in the subject 2 (1700 words equivalent)

N/AOtherIndividualNo30 SILO1, SILO2

Analyse a case study covered in the subject (1700 words equivalent)

N/AOtherIndividualNo30 SILO1, SILO2