STRATEGIC COMMUNICATION STRATEGY
STC5ATS
2021
Credit points: 15
Subject outline
This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.
SchoolHumanities and Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveYes
Learning ActivitiesSeminar activities
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsSTC2SCP OR STC5STA
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsApproval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication and Master of Marketing Management. This subject will be taught in Sem 1 in the city campus and in block mode in Sem 2 city campus.
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
Select to view your study options…
City Campus, 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 11 - 11
One 6.50 hours seminar per study period on any day including weekend during the day from week 11 to week 11 and delivered via blended.
Fridays from1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm.
SeminarWeek: 18 - 18
One 6.50 hours seminar per study period on any day including weekend during the day from week 18 to week 18 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm..
SeminarWeek: 16 - 16
One 6.50 hours seminar per study period on any day including weekend during the day from week 16 to week 16 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
SeminarWeek: 16 - 16
One 7.00 hours seminar per study period on saturday during the day from week 16 to week 16 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
SeminarWeek: 11 - 11
One 7.00 hours seminar per study period on saturday during the day from week 11 to week 11 and delivered via blended.
Fridays from1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm.
SeminarWeek: 18 - 18
One 7.00 hours seminar per study period on saturday during the day from week 18 to week 18 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Develop a stakeholder map (1000 words equivalent) The stakeholder map is assessed to demined the student's understanding of public relations and it is combined with a full spectrum analysis. | Other | Individual | No | 20 | SILO1, SILO2, SILO3, SILO4 |
Develop a comprehensive communicatn plan(2500 words) Communicatn plan breaks down communicatn strategy into situation analys,goals,objectives,strategies&tactics as well as communicatn approach& risk analysis.All 3 types of communicatn goal area assessd incl. risk,reputation&task. | Other | Individual | No | 40 | SILO1, SILO3, SILO4 |
Critically evaluating an issues management plan (2500 words equivalent) The student is assessed on their ability to provide a critical assessment of an issues managemnt plan.They must provide clear understanding of thinking underpinning GOST or issue based approach to strategic communication. | Other | Individual | No | 40 | SILO1, SILO2, SILO3, SILO4, SILO5 |