STRATEGIC COMMUNICATION STRATEGY

STC5ATS

2021

Credit points: 15

Subject outline

This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveNo

Learning ActivitiesSeminar activities

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing of Master of Business Administration

Co-requisitesN/A

Incompatible subjectsSTC2SCP OR STC5STA

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsApproval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication and Master of Marketing Management. This subject will be taught in Sem 1 in the city campus and in block mode in Sem 2 city campus.

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Apply public relations theories and principles to practice.
02. Read and interpret research data as they apply to public relations campaigns.
03. To synthesise high level business knowledge with the principles of public relations in order to create highly effective public relations materials
04. Write clearly, concisely, and convincingly to produce high level documents
05. Formulate an effective communication strategy for any message, in any medium, and in any situation.

Subject options

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Start date between: and    Key dates

City Campus, 2021, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMark Civitella

Class requirements

SeminarWeek: 11 - 11
One 6.50 h seminar per study period on any day including weekend during the day from week 11 to week 11 and delivered via blended.
Fridays from1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm.

SeminarWeek: 16 - 16
One 6.50 h seminar per study period on any day including weekend during the day from week 16 to week 16 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.

SeminarWeek: 18 - 18
One 7.00 h seminar per study period on saturday during the day from week 18 to week 18 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.

SeminarWeek: 11 - 11
One 7.00 h seminar per study period on saturday during the day from week 11 to week 11 and delivered via blended.
Fridays from1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm.

SeminarWeek: 16 - 16
One 7.00 h seminar per study period on saturday during the day from week 16 to week 16 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.

SeminarWeek: 18 - 18
One 6.50 h seminar per study period on any day including weekend during the day from week 18 to week 18 and delivered via blended.
Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm..

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Develop a stakeholder map (1000 words equivalent) The stakeholder map is assessed to demined the student's understanding of public relations and it is combined with a full spectrum analysis.

N/AOtherIndividualNo20 SILO1, SILO2, SILO3, SILO4

Develop a comprehensive communicatn plan(2500 words) Communicatn plan breaks down communicatn strategy into situation analys,goals,objectives,strategies&tactics as well as communicatn approach& risk analysis.All 3 types of communicatn goal area assessd incl. risk,reputation&task.

N/AOtherIndividualNo40 SILO1, SILO3, SILO4

Critically evaluating an issues management plan (2500 words equivalent) The student is assessed on their ability to provide a critical assessment of an issues managemnt plan.They must provide clear understanding of thinking underpinning GOST or issue based approach to strategic communication.

N/AOtherIndividualNo40 SILO1, SILO2, SILO3, SILO4, SILO5