STRATEGIC COMMUNICATION AGENCY C
Credit points: 15
STC3SAC provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students will be given an introduction to real work pressures and opportunities by undertaking projects for clients. Students will be able to apply, in practical terms, the skills and understanding they have developed in a communication degree. It will enable students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.
SchoolHumanities and Social Sciences
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesTreatment of all parties to plans in an appropriate manner. Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts. Providing a summary of options based on existing research. Implement and evaluate a communications plan for a client.
Prerequisites Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Minimum credit point requirementN/A
Self sourced or Uni sourced
Entire subject or partial subjectN/A
Total hours/days required120 hours
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Intended Learning Outcomes
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Melbourne (Bundoora), 2021, Summer, Blended
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
SeminarWeek: 46 - 0
One 4.00 h seminar per week on weekdays during the day from week 46 to week 0 and delivered via blended.
Up to 120 hours recorded on time management system. (3,000 word equivalence)
|Other||Individual||No||70||SILO1, SILO2, SILO3, SILO4, SILO5|
Final reflection and evaluation document. (1,000 word equivalence).
|Other||Individual||No||30||SILO1, SILO3, SILO4|