STRATEGIC COMMUNICATION AGENCY C

STC3SAC

2021

Credit points: 15

Subject outline

STC3SAC provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students will be given an introduction to real work pressures and opportunities by undertaking projects for clients. Students will be able to apply, in practical terms, the skills and understanding they have developed in a communication degree. It will enable students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesTreatment of all parties to plans in an appropriate manner. Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts. Providing a summary of options based on existing research. Implement and evaluate a communications plan for a client.

Capstone subjectYes

Subject particulars

Subject rules

Prerequisites Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedYes

Work-based learningYes

Self sourced or Uni sourced
Uni Sourced

Entire subject or partial subjectN/A

Total hours/days required120 hours

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Applying ethical practice to working with clients on projects.
02. Develop costing plans appropriate to client resources
03. Developing and gathering existing research to inform client options. research
04. Actively marketing the Agency 'consultancy' to current and potential clients
05. Write a communications plan and evaluate its effectiveness.

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Summer, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMark Civitella

Class requirements

SeminarWeek: 46 - 0
One 4.00 h seminar per week on weekdays during the day from week 46 to week 0 and delivered via blended.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Up to 120 hours recorded on time management system. (3,000 word equivalence)

N/AOtherIndividualNo70 SILO1, SILO2, SILO3, SILO4, SILO5

Final reflection and evaluation document. (1,000 word equivalence).

N/AOtherIndividualNo30 SILO1, SILO3, SILO4