STRATEGIC COMMUNICATION AGENCY B
Credit points: 15
Strategic Communication Agency B is an extension of the first semester STC3SAA Strategic Communication Agency A. It provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real work pressures by undertaking projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will allow students to move into the workforce in a planned and considered manner. It will also engage industry in a number of significant ways. Strategic Communication Agency B addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.
SchoolHumanities and Social Sciences
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesApproach organisations ans then market agency to potential clients.Engage in brainstorming to produce a communication plan in response to a client brief.Implement and evaluate a communications plan for a client.Researching and estimating and working within budgetary limitations of clients.Treatment of all parties to plans in an appropriate manner.
Prerequisites Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsCore subject at third-year level for ABMC, ABSC and ABSCB
Minimum credit point requirementN/A
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Intended Learning Outcomes
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Melbourne (Bundoora), 2021, Semester 2, Blended
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
SeminarWeek: 30 - 42
One 4.00 h seminar per week on weekdays during the day from week 30 to week 42 and delivered via blended.
Written reflection and evaluation (1,000 word equivalent).
|N/A||N/A||No||30||SILO1, SILO2, SILO5|
Up to 120 hours recorded on time management system. (3,000 word equivalent)
|N/A||N/A||No||70||SILO1, SILO2, SILO3, SILO4, SILO5|