Credit points: 15

Subject outline

Strategic Communication Agency B is an extension of the first semester STC3SAA Strategic Communication Agency A. It provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real work pressures by undertaking projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will allow students to move into the workforce in a planned and considered manner. It will also engage industry in a number of significant ways. Strategic Communication Agency B addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesApproach organisations ans then market agency to potential clients.Engage in brainstorming to produce a communication plan in response to a client brief.Implement and evaluate a communications plan for a client.Researching and estimating and working within budgetary limitations of clients.Treatment of all parties to plans in an appropriate manner.

Capstone subjectYes

Subject particulars

Subject rules

Prerequisites Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR


Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsCore subject at third-year level for ABMC, ABSC and ABSCB

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Deliver effective presentations to work teams, clients, and publics.
02. Synthesise broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.
03. Compose public relations materials in a logical, coherent, concise, and appropriate format.
04. Develop costing plans appropriate to client resources
05. Create and conduct ethically sound and socially responsible public relations strategies and campaigns.

Subject options

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Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 2, Blended


Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMark Civitella

Class requirements

SeminarWeek: 30 - 42
One 4.00 hours seminar per week on weekdays during the day from week 30 to week 42 and delivered via blended.


Assessment elementCommentsCategoryContributionHurdle% ILO*

Written reflection and evaluation (1,000 word equivalent).

N/AOtherIndividualNo30 SILO1, SILO2, SILO5

Up to 120 hours recorded on time management system. (3,000 word equivalent)

N/AOtherIndividualNo70 SILO1, SILO2, SILO3, SILO4, SILO5