Credit points: 15

Subject outline

This subject provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real world pressures and experiences by undertaking innovative projects for clients. Students will apply skills and understanding they have developed over the past two years. Strategic Communication Agency A addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveNo

Learning ActivitiesApproach organisations and then market agency to potential clients.Engage in brainstorming to produce a communication plan in response to a client brief.Implement and evaluate a communications plan for a client.Researching and estimating and working within budgetary limitations of clients.Treatment of all parties to plans in an appropriate manner.

Capstone subjectYes

Subject particulars

Subject rules

Prerequisites Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR


Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready


Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Cultural Intelligence and Global Perspective
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Intended Learning Outcomes

01. Promote a consultancy
02. Frame and revise ideas that can be implemented.
03. Construct a communications plan and evaluate its effectiveness.
04. Develop costing plans appropriate to client resources
05. Consider and demonstrate of ethical practice.

Subject options

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Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Blended


Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMark Civitella

Class requirements

SeminarWeek: 10 - 22
One 4.00 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.


Assessment elementCommentsCategoryContributionHurdle% ILO*

Up to 120 hours recorded on time management system. (3,000 word equivalent)

N/AOtherIndividualNo70 SILO1, SILO2, SILO3, SILO4, SILO5

Final written assessment and evaluation (1,000 word equivalent).

N/AOther written examIndividualNo30 SILO1, SILO2, SILO3, SILO5