STRATEGIC COMMUNICATION AGENCY A
Credit points: 15
This subject provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real world pressures and experiences by undertaking innovative projects for clients. Students will apply skills and understanding they have developed over the past two years. Strategic Communication Agency A addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.
SchoolHumanities and Social Sciences
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesApproach organisations and then market agency to potential clients.Engage in brainstorming to produce a communication plan in response to a client brief.Implement and evaluate a communications plan for a client.Researching and estimating and working within budgetary limitations of clients.Treatment of all parties to plans in an appropriate manner.
Prerequisites Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Minimum credit point requirementN/A
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Intended Learning Outcomes
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Melbourne (Bundoora), 2021, Semester 1, Blended
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
One 4.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Up to 120 hours recorded on time management system. (3,000 word equivalent)
|N/A||N/A||No||70||SILO1, SILO2, SILO3, SILO4, SILO5|
Final written assessment and evaluation (1,000 word equivalent).
|N/A||N/A||No||30||SILO1, SILO2, SILO3, SILO5|