STRATEGIC COMMUNICATION AGENCY A
STC3SAA
2021
Credit points: 15
Subject outline
This subject provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real world pressures and experiences by undertaking innovative projects for clients. Students will apply skills and understanding they have developed over the past two years. Strategic Communication Agency A addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.
SchoolHumanities and Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 3 - UG
Available as ElectiveNo
Learning ActivitiesApproach organisations and then market agency to potential clients.Engage in brainstorming to produce a communication plan in response to a client brief.Implement and evaluate a communications plan for a client.Researching and estimating and working within budgetary limitations of clients.Treatment of all parties to plans in an appropriate manner.
Capstone subjectYes
Subject particulars
Subject rules
Prerequisites Enrolment in ABMC, ABSC, ABSCB, HBHS or HBHSB and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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Melbourne (Bundoora), 2021, Semester 1, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
Class requirements
Seminar
Week:
10
-
22
One 4.00 h seminar per week
on weekdays
during the day
from week 10 to week 22
and delivered via blended.
Assessments
| Assessment element | Category | Contribution | Hurdle | % | ILO* |
|---|---|---|---|---|---|
Up to 120 hours recorded on time management system. (3,000 word equivalent) | N/A | N/A | No | 70 | SILO1, SILO2, SILO3, SILO4, SILO5 |
Final written assessment and evaluation (1,000 word equivalent). | N/A | N/A | No | 30 | SILO1, SILO2, SILO3, SILO5 |