STRATEGIC COMMUNICATION ISSUES AND CRISIS MANAGEMENT

STC3ICM

2021

Credit points: 15

Subject outline

Issues and crisis management provides the theoretical and practical strategies and tactics for effective communication during a major issue or crisis. Issue management is a prominent communication practice aiming for reputation protection in an increasingly complex and interconnected world. Crisis management is the process by which an organisation such as a government, corporation or not-for-profit deals with a major event that threatens to harm the viability and or reputation of an organisation. A series of case studies will focus on the history, and developments in issue and crisis management in a social media age while examining practical and innovative ways these issues can be managed. It will encompass the development of emerging crisis situations such as cyber-crime and terrorism.

SchoolHumanities and Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 3 - UG

Available as ElectiveYes

Learning ActivitiesPresent report on crisis situation and personal critique on crisis simulation. Present a report on crisis situation and personal critique on crisis simulation. Issues management planning.Critically analyse the developing role of social media. Incorporate media training during a crisis situation.Learning exercises on real world examples and case studies. Present report on crisis situation and personal critique on crisis simulation.Provide a critique and analysis of an issues and crisis management response.

Capstone subjectNo

Subject particulars

Subject rules

Prerequisites STC1ISC or STC2SCR or STC2SCP or STC1CAM or enrolled in Bachelor of Cybersecurity (SBCY) or Bachelor of Cybersecurity/Bachelor of Psychological Science (SZCYPS) Or students enrolled in Bachelor Of Media Communication (Sports Journalism)

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Synthesise broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.
02. Compose written public relations materials in a logical, coherent, concise, and appropriate format.
03. Plan and implement social media projects, read and interpret research data as they apply to public relations campaigns.
04. Apply basic public relations theories and principles to practice.
05. Create and conduct ethically sound and socially responsible public relations strategies and campaigns.
06. Recognise and tackle organisational cultures that foster crises.

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMark Civitella

Class requirements

LectureWeek: 31 - 43
One 1.00 h lecture per week on weekdays during the day from week 31 to week 43 and delivered via blended.

TutorialWeek: 31 - 43
One 2.00 h tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

Crisis Response Management Essay (1200-word equivalent)

N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5, SILO6

Crisis Simulation/Roleplay Report (1600-word equivalent)

N/AN/AN/ANo40 SILO1, SILO5, SILO6

Issues Management Response Essay (1200-word equivalent)

N/AN/AN/ANo30 SILO2, SILO3, SILO4, SILO5, SILO6