STRATEGIC COMMUNICATION RESEARCH, PLANNING AND EVALUATION
STC2SCR
2021
Credit points: 15
Subject outline
Strategic Communications Research will examine the full spread of research methods used in the profession. Topics will include measuring outcomes, qualitative research methodology, including historical and secondary research, and observing people. It will also involve quantitative methods such as sampling messages, survey and poll methods, experimental method, along with statistical reasoning and computer analysis. It will examine the use of focus groups. The research component will provide the basis for effective strategic communications planning and evaluation. Students will be able to develop a fully integrated campaign with goals, objectives, strategies and tactics and round off the exercise with proper evaluation of these campaigns.
SchoolHumanities and Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 2 - UG
Available as ElectiveYes
Learning ActivitiesDevelop a research project, write a set of questions related to the project, conduct a focus group, write a report outlining the results; conduct a quantitative survey based on the focus group analysis; write a research report that provides an evidence based valuation of the qualitative and quantitative evidence provided.
Capstone subjectNo
Subject particulars
Subject rules
PrerequisitesSTC1ISC
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Special conditionsN/A
Minimum credit point requirementN/A
Assumed knowledgeN/A
Career Ready
Career-focusedNo
Work-based learningNo
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Graduate Capabilities
Intended Learning Outcomes
Subject options
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Melbourne (Bundoora), 2021, Semester 2, Blended
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorMark Civitella
Class requirements
Lecture/SeminarWeek: 30 - 42
One 3.00 hours lecture/seminar per week on weekdays during the day from week 30 to week 42 and delivered via blended.
Assessments
Assessment element | Category | Contribution | Hurdle | % | ILO* |
---|---|---|---|---|---|
One Qualitative Research Project (1,200 words equivalent) | N/A | N/A | No | 30 | SILO1 |
One Quantitative Research Project (1,200 words equivalent) | N/A | N/A | No | 30 | SILO2 |
PR program (1,600 words equivalent) | N/A | N/A | No | 40 | SILO3 |