Not currently offered

Credit points: 15

Subject outline

Strategic communications principles will examine the theoretical and ethical basis of the practice. The opening unit which introduces strategic communication covers basic skills and this course provides a context for those skills. By examing communications principles, theories and ethics, students will have a deeper understanding of the industry and how it works in today's world. It will examine the history and evolution of strategic communications, highlighting importance of ethical practice. It will also look at identifying publics and the need for strategic communications programs.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorJohn Benson

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules



Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Ability to develop and project an extended argument about the field of strategic communications.

Write an essay on the theoretical basis of strategic communications.
Related graduate capabilities and elements:
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)

02. Participate in a debate or discussion on ethical issues concerning strategic communication.

Present a paper to a seminar on ethics in strategic communications.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Teamwork (Teamwork)
Speaking (Speaking)
Writing (Writing)

03. Ability to relate theoretical ideas to practical situations.

Write an essay showing how communications theory underpins a strategic communications campaign.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)
Writing (Writing)

Subject options

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