CAMPAIGNS AND ELECTIONS
Credit points: 15
This subject takes a comparative perspective and examines why elections matter and how they feature in democratic theory and practice. This includes using different country case studies to examine electoral administration, electoral law, voting systems and voter turnout, the role of political parties, the role of the media and the financing of election campaigns. Students will also explore election campaign strategies in the digital age, including aspects of political communication, and how campaigns are reported in the media and other forms of public reach such as political advertising, social media messaging and opinion polls. Students who complete this subject should have an understanding at its conclusion of the role of elections in democracies, typologies of electoral systems, electoral representation, avenues for electoral reform and strategic political communication.
SchoolHumanities and Social Sciences
Subject Co-ordinatorAndrea Carson
Available to Study Abroad/Exchange StudentsYes
Subject year levelYear Level 5 - Masters
Available as ElectiveNo
Learning ActivitiesStudents are introduced to the political institutions and electoral processes in the seminars and required to critically evaluate these in their assessable work and class participation.Students are introduced to key terms in the seminars and required to define and critically evaluate these in their assessable work and class participation.Studies of different election case studies and country examples in seminars will provide students with the basis for extending their learnings in their assessable work.Students are introduced to different forms of free and paid-for campaigning using social media, mainstream media and other types of paid advertising. In class activities will enable students to compare and contrast these different forms of political communication.Students will be introduced to different theoretical approaches to democracy through the subject's set readings and classroom discussions.
Quota Management StrategyN/A
Quota-conditions or rulesN/A
Minimum credit point requirementN/A
Self sourced or Uni sourcedN/A
Entire subject or partial subjectN/A
Total hours/days requiredN/A
Location of WBL activity (region)N/A
WBL addtional requirementsN/A
Graduate capabilities & intended learning outcomes
Intended Learning Outcomes
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City Campus, 2021, Winter semester, Day
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorAndrea Carson
Block ModeWeek: 27 - 28
Five 7.00 h block mode per study period on weekdays during the day from week 27 to week 28 and delivered via face-to-face.
Election Campaign Strategy (2000 words)Students will be required to design a campaign that includes developing key strategic goals necessary to win an election.
|N/A||N/A||No||40||SILO3, SILO4, SILO5|
Research Essay (3000 words)Students will be required to undertake research into a key issue relating to contemporary elections and election campaigns.
|N/A||N/A||No||60||SILO1, SILO2, SILO3, SILO4, SILO5|