MARKETING MANAGEMENT

MKT5MMA

2020

Credit points: 15

Subject outline

In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the the design and implementation of the marketing plan, including decisions relating to the marketing mix.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Management, 15th EdPrescribedKotler, P. and Keller, K.L, 2016Pearson

Graduate capabilities & intended learning outcomes

01. Integrate and apply marketing theory and skills to practical situations in marketing management by carrying out effective and accurate evidence based research.

Activities:
Seminar, case studies, class activities, industry guest speaker
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Inquiry/Research)

02. Identify and critically analyse information relevant to a marketing management problem or issue and make recommendations to effectively address the problem or issue.

Activities:
Seminar, case study, library research, exam
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Critically formulate a considered position, employing a range of frameworks, which addresses societal, economic, political, cultural or global concerns.

Activities:
Seminar, class discussion, report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

04. Communicate effectively through oral tasks appropriate to varied contexts and audiences

Activities:
Seminar, presentation, role play, class discussion
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Cultural Literacy)

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2020, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.30 01, 02, 03
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.40 01, 02, 03
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis30 01, 02, 03, 04

City Campus, 2020, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.30 01, 02, 03
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.40 01, 02, 03
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis30 01, 02, 03, 04

Melbourne, 2020, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.30 01, 02, 03
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.40 01, 02, 03
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis30 01, 02, 03, 04

Melbourne, 2020, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.30 01, 02, 03
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.40 01, 02, 03
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis30 01, 02, 03, 04

Sydney, 2020, Study Period 3, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Seminar Week: 46
One 3.0 hours seminar per week on weekdays during the day in week 46 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.30 01, 02, 03
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.40 01, 02, 03
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis30 01, 02, 03, 04

Sydney, 2020, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
In-class test (1500 words)A two hour in-class test. Short-answer and case problem questions.30 01, 02, 03
Major assignment (2,500 word)Individual case study report based on real-world practical industry based project.40 01, 02, 03
Class presentation/Case Study analysis (1250 words per student).Presentation and Case Analysis30 01, 02, 03, 04