MARKETING MANAGEMENT

MKT5MMA

2021

Credit points: 15

Subject outline

In this subject you will learn to develop an ability to understand the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; digital and marketing strategy formulation; the design and implementation of the marketing plan, including decisions relating to the marketing mix.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMalliga Marimuthu

Available to Study Abroad/Exchange StudentsYes

Subject year levelYear Level 5 - Masters

Available as ElectiveYes

Learning ActivitiesSeminar, case studies, class activities, industry guest speaker, library research, exam, class discussion, report, presentation and role play

Capstone subjectNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Quota Management StrategyN/A

Quota-conditions or rulesN/A

Special conditionsN/A

Minimum credit point requirementN/A

Assumed knowledgeN/A

Readings

Stratsim Marketing: Marketing Strategy Simulation

Resource TypePrescribed

Resource RequirementN/A

AuthorInterpretive Simulations

YearN/A

Edition/VolumeN/A

PublisherInterpretive Simulations

ISBNN/A

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Capons Marketing Framework

Resource TypeRecommended

Resource RequirementN/A

AuthorCapon, N.

Year2016

Edition/Volume4th

PublisherInterpretive Simulations

ISBN9780986402333

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Marketing Management

Resource TypeRecommended

Resource RequirementN/A

AuthorKotler, P. and Keller, K.L

Year2016

Edition/Volume15th

PublisherPearson

ISBN9781292092621

Chapter/article titleN/A

Chapter/issueN/A

URLN/A

Other descriptionN/A

Source locationN/A

Career Ready

Career-focusedNo

Work-based learningNo

Self sourced or Uni sourcedN/A

Entire subject or partial subjectN/A

Total hours/days requiredN/A

Location of WBL activity (region)N/A

WBL addtional requirementsN/A

Graduate capabilities & intended learning outcomes

Graduate Capabilities

Intended Learning Outcomes

01. Integrate and apply marketing theory and skills to practical situations in marketing management by carrying out effective and accurate evidence based research.
02. Identify and critically analyse information relevant to a marketing management problem or issue and make recommendations to effectively address the problem or issue.
03. Critically formulate a considered position, employing a range of frameworks, which addresses societal, economic, political, cultural or global concerns.
04. Communicate effectively through oral tasks appropriate to varied contexts and audiences

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne (Bundoora), 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 3.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In-class test A two hour in-class test equivalent to 1500 words. Short-answer and case problem questions.

N/AOther written examIndividualNo30 SILO1, SILO2, SILO3

Major assignment Individual 2,500 word case study report based on real-world practical industry based project.

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3

Class presentation/Case Study analysis Presentation and Case Analysis (equivalent to 1250 words per student).

N/AOtherIndividualNo30 SILO1, SILO2, SILO3, SILO4

Sydney, 2021, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 10 - 22
One 3.00 h seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In-class test A two hour in-class test equivalent to 1500 words. Short-answer and case problem questions.

N/AOther written examIndividualNo30 SILO1, SILO2, SILO3

Major assignment Individual 2,500 word case study report based on real-world practical industry based project.

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3

Class presentation/Case Study analysis Presentation and Case Analysis (equivalent to 1250 words per student).

N/AOtherIndividualNo30 SILO1, SILO2, SILO3, SILO4

Melbourne (Bundoora), 2021, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 30 - 42
One 3.00 h seminar per week on weekdays during the day from week 30 to week 42 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In-class test A two hour in-class test equivalent to 1500 words. Short-answer and case problem questions.

N/AOther written examIndividualNo30 SILO1, SILO2, SILO3

Major assignment Individual 2,500 word case study report based on real-world practical industry based project.

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3

Class presentation/Case Study analysis Presentation and Case Analysis (equivalent to 1250 words per student).

N/AOtherIndividualNo30 SILO1, SILO2, SILO3, SILO4

City Campus, 2021, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 30 - 42
One 3.00 h seminar per week on weekdays at night from week 30 to week 42 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In-class test A two hour in-class test equivalent to 1500 words. Short-answer and case problem questions.

N/AOther written examIndividualNo30 SILO1, SILO2, SILO3

Major assignment Individual 2,500 word case study report based on real-world practical industry based project.

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3

Class presentation/Case Study analysis Presentation and Case Analysis (equivalent to 1250 words per student).

N/AOtherIndividualNo30 SILO1, SILO2, SILO3, SILO4

Sydney, 2021, Summer, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Subject Instance Co-ordinatorMalliga Marimuthu

Class requirements

SeminarWeek: 46 - 0
One 3.00 h seminar per week on weekdays during the day from week 46 to week 0 and delivered via face-to-face.

Assessments

Assessment elementCommentsCategoryContributionHurdle% ILO*

In-class test A two hour in-class test equivalent to 1500 words. Short-answer and case problem questions.

N/AOther written examIndividualNo30 SILO1, SILO2, SILO3

Major assignment Individual 2,500 word case study report based on real-world practical industry based project.

N/AAssignmentIndividualNo40 SILO1, SILO2, SILO3

Class presentation/Case Study analysis Presentation and Case Analysis (equivalent to 1250 words per student).

N/AOtherIndividualNo30 SILO1, SILO2, SILO3, SILO4